About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: Apple Computer
WWSJD (What Would Steve Jobs Do)?
I’ve been reading Walter Isaacson’s biography of Steve Jobs, which describes the late Apple CEO’s obsession with branding, product design and customer experience. One aspect of his personality that I can relate to was his penchant for details and perfection. … Continue reading
Posted in Careers, Marketing Tagged Apple Computer, customer experience, Steve Jobs 8 Comments