Author Archives: Jay Morris

Email and echo chambers

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading

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NAFCU turns 50

This past week, the National Association of Federally-Insured Credit Unions turned 50. Given that I’ve been associated with NAFCU since 2000, first as a vice president and in recent years as an independent contractor (one-third of NAFCU’s existence!), I’ve developed … Continue reading

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What we need is a little optimism

I was going through some dusty old things the other day and found a “Youth Appreciation Week Citation” I received in 1969 from the Optimist Club of Reynoldsburg, Ohio. Wow, I thought, that’s a long time ago! What was ironic is … Continue reading

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Writing: the fundamental building block of communications

Last month, I was interviewed by Jimmy Minichello for the Public Relations Society of America – National Capital Chapter’s Insider newsletter. I talked about the basics of good writing in this video. I firmly believe that good writing is the fundamental building … Continue reading

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How to succeed in business the ‘indie’ way

Last month, I invited Ami Neiberger-Miller and Sandra Wills Hannon to speak at our Independent Public Relations Alliance meeting about what it takes to become a successful independent practitioner. Both Ami and Sandra are long-time members of IPRA and have … Continue reading

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Instead of time management, consider energy management

Time is something that we constantly obsess about. An army of business consultants and self-help gurus has made millions with countless time management courses, day planners, books and apps that we eagerly devour. Organize your day, get through all your … Continue reading

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Credit unions are proving to be a smart alternative to banks

Credit unions are on a roll. In March, I wrote about the gains they’ve made in auto lending (“Credit unions rev up for growth”). In the most recent issue of The Federal Credit Union, I write about their equally impressive progress in the … Continue reading

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Start your day in a good mood and get more done

How does your day start? Meditation? Exercise? Reading? Or maybe you have to get the kids ready for school, solve a family crisis or battle traffic. Arriving at work with a positive attitude isn’t always easy—especially if your day starts with an … Continue reading

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Can’t think of a good lead? Try writing a story

Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading

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