About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Category Archives: Marketing
Is there an advantage to being the first or last person when giving a presentation, interviewing for a job or making a sales call? You might think that it wouldn’t make much difference, but it turns out that it does. … Continue reading
Kudos to Deborah Brody of Deborah Brody Marketing Communications for launching a new feature called “On Writing.” Each month, she’s interviewing a communications professional on the craft of writing and then posting the interview on her blog. This month, I had the pleasure of discussing why writing well still … Continue reading
Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading
One of the things I like about my line of work is that I’m always learning something new. Over the past year, I’ve learned about cybersecurity, satellite technology, electric utilities and asset/liability management, to name a few of the topics … Continue reading
A few weeks ago, Phil Rabin and Paul Duning of Capitol Communicator spoke at an Independent Public Relations Alliance luncheon about trends they are seeing in the PR business. One development they mentioned is the convergence of public relations and … Continue reading