Category Archives: Marketing

Email and echo chambers

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading

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In sales, the first or last person up may have an advantage

Is there an advantage to being the first or last person when giving a presentation, interviewing for a job or making a sales call? You might think that it wouldn’t make much difference, but it turns out that it does. … Continue reading

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Do you have the rights to that photo you’re posting?

When’s the last time you posted a photo to your Facebook page? If you’re like many Facebook users, it may have been just a few minutes ago. It turns out we’re uploading images on social media at mind-boggling rates. A … Continue reading

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Does writing well still matter? Let me count the ways

Kudos to Deborah Brody of Deborah Brody Marketing Communications for launching a new feature called “On Writing.” Each month, she’s interviewing a communications professional on the craft of writing and then posting the interview on her blog. This month, I had the pleasure of discussing why writing well still … Continue reading

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10 demographic trends that are shaping our world

Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading

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Make talking to your customers a learning experience

One of the things I like about my line of work is that I’m always learning something new. Over the past year, I’ve learned about cybersecurity, satellite technology, electric utilities and asset/liability management, to name a few of the topics … Continue reading

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Convergence and the brave new world of PR and marketing

A few weeks ago, Phil Rabin and Paul Duning of Capitol Communicator spoke at an Independent Public Relations Alliance luncheon about trends they are seeing in the PR business. One development they mentioned is the convergence of public relations and … Continue reading

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‘How will I find you?’ 5 ways to build brand awareness

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading

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What does a Millennial want?

What do Millennials want for Christmas? Or, put more broadly, what do they want, period? It’s a good question, given that my son is an older Millennial, and I’m still deciding what to buy him. Sigmund Freud famously admitted that after … Continue reading

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