Category Archives: Marketing

Email and echo chambers

Posted on November 22, 2017 by Jay Morris

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading →

Posted in Communications, Marketing, Technology | Tagged Aartrijk, diversity, echo chamber, email, mobile devices, Social media | Leave a comment

In sales, the first or last person up may have an advantage

Posted on May 20, 2016 by Jay Morris

Is there an advantage to being the first or last person when giving a presentation, interviewing for a job or making a sales call? You might think that it wouldn’t make much difference, but it turns out that it does. … Continue reading →

Posted in Communications, Marketing | Tagged Hermann Ebbinghaus, Memory, order of presentations, primacy effect, recency effect, sales, serial position effect | Leave a comment

Does writing well still matter? Let me count the ways

Posted on April 29, 2016 by Jay Morris

Kudos to Deborah Brody of Deborah Brody Marketing Communications for launching a new feature called “On Writing.” Each month, she’s interviewing a communications professional on the craft of writing and then posting the interview on her blog. This month, I had the pleasure of discussing why writing well still … Continue reading →

Posted in Communications, Marketing, Writing | Tagged Deborah Brody, practice, style | Leave a comment

10 demographic trends that are shaping our world

Posted on April 13, 2016 by Jay Morris

Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading →

Posted in Communications, Marketing | Tagged Demographic trends, diversity, Millennials, Pew Research Center, population, religion | Leave a comment

Make talking to your customers a learning experience

Posted on March 30, 2016 by Jay Morris

One of the things I like about my line of work is that I’m always learning something new. Over the past year, I’ve learned about cybersecurity, satellite technology, electric utilities and asset/liability management, to name a few of the topics … Continue reading →

Posted in Communications, Marketing | Tagged interviewing, learning, talking to customers | Leave a comment

Convergence and the brave new world of PR and marketing

Posted on February 24, 2016 by Jay Morris

A few weeks ago, Phil Rabin and Paul Duning of Capitol Communicator spoke at an Independent Public Relations Alliance luncheon about trends they are seeing in the PR business. One development they mentioned is the convergence of public relations and … Continue reading →

Posted in Communications, Marketing | Tagged collaboration, convergence, government affairs, Independent Public Relations Alliance, public relations | Leave a comment

‘How will I find you?’ 5 ways to build brand awareness

Posted on February 19, 2016 by Jay Morris

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading →

Posted in Entrepreneurship, Marketing | Tagged Blogging, brand awareness, earned media, Google, networking, public relations, publicity, Social media | Leave a comment

What does a Millennial want?

Posted on December 21, 2015 by Jay Morris

What do Millennials want for Christmas? Or, put more broadly, what do they want, period? It’s a good question, given that my son is an older Millennial, and I’m still deciding what to buy him. Sigmund Freud famously admitted that after … Continue reading →