About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: brand incongruence
Roy Rogers and ‘good’ brand incongruence
I didn’t make it up—“brand incongruence” is an actual term. It’s when a company or organization does something that is incongruent with its brand attributes. To put it in the parlance of brand storytelling, your brand is acting out of … Continue reading
Posted in Marketing Tagged brand awareness, brand incongruence, brand promise, customer experience, Roy Rogers 4 Comments