Tag Archives: brand awareness

‘How will I find you?’ 5 ways to build brand awareness

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading

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Roy Rogers and ‘good’ brand incongruence

I didn’t make it up—“brand incongruence” is an actual term. It’s when a company or organization does something that is incongruent with its brand attributes. To put it in the parlance of brand storytelling, your brand is acting out of … Continue reading

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Brand awareness and a glass of red wine

On one of the warmer afternoons we had last week, Debbie and I escaped to The Winery at Bull Run, where we tried a couple of the red wines. I can honestly say I was there on business because I … Continue reading

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