Tag Archives: brand awareness

‘How will I find you?’ 5 ways to build brand awareness

Posted on February 19, 2016 by Jay Morris

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading →

Posted in Entrepreneurship, Marketing | Tagged Blogging, brand awareness, earned media, Google, networking, public relations, publicity, Social media | Leave a comment

Roy Rogers and ‘good’ brand incongruence

Posted on January 29, 2014 by Jay Morris

I didn’t make it up—“brand incongruence” is an actual term. It’s when a company or organization does something that is incongruent with its brand attributes. To put it in the parlance of brand storytelling, your brand is acting out of … Continue reading →

Posted in Marketing | Tagged brand awareness, brand incongruence, brand promise, customer experience, Roy Rogers | 4 Comments

Brand awareness and a glass of red wine

Posted on January 17, 2013 by Jay Morris

On one of the warmer afternoons we had last week, Debbie and I escaped to The Winery at Bull Run, where we tried a couple of the red wines. I can honestly say I was there on business because I … Continue reading →