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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: feature
Can’t think of a good lead? Try writing a story
Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading
Posted in Communications Tagged expository writing, feature, inverted pyramid, news, storytelling, Writing Leave a comment