Tag Archives: storytelling

Can’t think of a good lead? Try writing a story

Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading

Posted in Communications | Tagged , , , , , | Leave a comment

Great leadership, like storytelling, answers ‘why’ not ‘how’

Several years ago, I attended a Dave Ramsey EntreLeadership seminar. Ever since then, Dave (or more likely someone on his staff) has been very good about emailing me with business tips and info on his latest offerings. If anything, he’s … Continue reading

Posted in Communications, Leadership, Purpose | Tagged , , , , , , | Leave a comment

Story time isn’t just for bedtime

“Hey, kids, who wants to hear a story?” As a child, those words were music to my ears and still are today. After all, who doesn’t like to hear a good story? Storytelling is the way we communicate on the … Continue reading

Posted in Careers, Goal setting | Tagged , , , , , | 2 Comments

Content marketing, storytelling and blogging

“Content marketing” is all the talk these days among marketers and advertisers. But the more I hear and read about its use by big-name consumer companies like Coca-Cola and P&G, the more I have to wonder, “Where have these guys … Continue reading

Posted in Marketing | Tagged , , , , | 2 Comments