Tag Archives: storytelling

Can’t think of a good lead? Try writing a story

Posted on June 4, 2016 by Jay Morris

Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading →

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Great leadership, like storytelling, answers ‘why’ not ‘how’

Posted on July 10, 2015 by Jay Morris

Several years ago, I attended a Dave Ramsey EntreLeadership seminar. Ever since then, Dave (or more likely someone on his staff) has been very good about emailing me with business tips and info on his latest offerings. If anything, he’s … Continue reading →

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Story time isn’t just for bedtime

Posted on December 4, 2012 by Jay Morris

“Hey, kids, who wants to hear a story?” As a child, those words were music to my ears and still are today. After all, who doesn’t like to hear a good story? Storytelling is the way we communicate on the … Continue reading →

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Content marketing, storytelling and blogging

Posted on November 20, 2012 by Jay Morris

“Content marketing” is all the talk these days among marketers and advertisers. But the more I hear and read about its use by big-name consumer companies like Coca-Cola and P&G, the more I have to wonder, “Where have these guys … Continue reading →

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