Category Archives: Communications

Email and echo chambers

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading

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Writing: the fundamental building block of communications

Last month, I was interviewed by Jimmy Minichello for the Public Relations Society of America – National Capital Chapter’s Insider newsletter. I talked about the basics of good writing in this video. I firmly believe that good writing is the fundamental building … Continue reading

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How to succeed in business the ‘indie’ way

Last month, I invited Ami Neiberger-Miller and Sandra Wills Hannon to speak at our Independent Public Relations Alliance meeting about what it takes to become a successful independent practitioner. Both Ami and Sandra are long-time members of IPRA and have … Continue reading

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Credit unions are proving to be a smart alternative to banks

Credit unions are on a roll. In March, I wrote about the gains they’ve made in auto lending (“Credit unions rev up for growth”). In the most recent issue of The Federal Credit Union, I write about their equally impressive progress in the … Continue reading

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Can’t think of a good lead? Try writing a story

Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading

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In sales, the first or last person up may have an advantage

Is there an advantage to being the first or last person when giving a presentation, interviewing for a job or making a sales call? You might think that it wouldn’t make much difference, but it turns out that it does. … Continue reading

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Does writing well still matter? Let me count the ways

Kudos to Deborah Brody of Deborah Brody Marketing Communications for launching a new feature called “On Writing.” Each month, she’s interviewing a communications professional on the craft of writing and then posting the interview on her blog. This month, I had the pleasure of discussing why writing well still … Continue reading

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10 demographic trends that are shaping our world

Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading

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Make talking to your customers a learning experience

One of the things I like about my line of work is that I’m always learning something new. Over the past year, I’ve learned about cybersecurity, satellite technology, electric utilities and asset/liability management, to name a few of the topics … Continue reading

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