Category Archives: Communications

Writing: the fundamental building block of communications

Last month, I was interviewed by Jimmy Minichello for the Public Relations Society of America – National Capital Chapter’s Insider newsletter. I talked about the basics of good writing in this video. I firmly believe that good writing is the fundamental building … Continue reading

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How to succeed in business the ‘indie’ way

Last month, I invited Ami Neiberger-Miller and Sandra Wills Hannon to speak at our Independent Public Relations Alliance meeting about what it takes to become a successful independent practitioner. Both Ami and Sandra are long-time members of IPRA and have … Continue reading

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Credit unions are proving to be a smart alternative to banks

Credit unions are on a roll. In March, I wrote about the gains they’ve made in auto lending (“Credit unions rev up for growth”). In the most recent issue of The Federal Credit Union, I write about their equally impressive progress in the … Continue reading

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Can’t think of a good lead? Try writing a story

Remember those boring expository writing assignments in high school? Everything had to fit neatly into a three-step formula: 1) an introductory paragraph with a thesis, 2) supporting paragraphs and 3) a conclusion that summarized your ideas. Those kinds of essays are … Continue reading

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In sales, the first or last person up may have an advantage

Is there an advantage to being the first or last person when giving a presentation, interviewing for a job or making a sales call? You might think that it wouldn’t make much difference, but it turns out that it does. … Continue reading

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Does writing well still matter? Let me count the ways

Kudos to Deborah Brody of Deborah Brody Marketing Communications for launching a new feature called “On Writing.” Each month, she’s interviewing a communications professional on the craft of writing and then posting the interview on her blog. This month, I had the pleasure of discussing why writing well still … Continue reading

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10 demographic trends that are shaping our world

Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading

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Make talking to your customers a learning experience

One of the things I like about my line of work is that I’m always learning something new. Over the past year, I’ve learned about cybersecurity, satellite technology, electric utilities and asset/liability management, to name a few of the topics … Continue reading

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Credit unions rev up for auto loan growth

You might say that reports of the automobile industry’s demise are greatly exaggerated. Despite sales falling to as low as 10.4 million vehicles in 2009 (due to the recession and Americans postponing new-car purchases), light vehicle sales reached their highest level … Continue reading

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