It’s the economy, stupid

For much of my career in Washington, I’ve paid close attention to economic indicators and financial markets, something I always found ironic given that I have a master’s degree in English and won an academic prize in graduate school for literary criticism.

Lately, I’ve been paying attention to a different kind of “economy.” Long before the dismal science, Keynesian theory and the Laffer curve came into our lexicon, economy meant the prudent management of household affairs. Economy comes from the Greek oikonomia, literally to “manage a house.” “Husbandry” and “stewardship” are two other words that also come to mind—remnants of time when frugality, self-reliance and living within your means were virtues. I guess that was before the credit card was invented!

nest egg, savings

Do you have nest egg you can tap?

Now that I am trying to make a go of it as an independent public relations and marketing consultant, I understand full well what economy means in the Greek sense. I have been husbanding my resources and learning that many of the things that I thought I needed (or just plain wanted) aren’t really necessary.

In my first post to this blog, I paid homage to Henry David Thoreau and his experiment at Walden Pond. Lest you think Thoreau was long on iconoclasm and short on practicality, you might want to read his chapter entitled “Economy.” You’ll see that there was a very sensible and businesslike aspect to his stay in the woods. As Thoreau himself says, “I have always endeavored to acquire strict business habits; they are indispensable to every man.”

Of course, Thoreau takes a utilitarian view of the basics in life—food, shelter and clothing—and notes that most people pay way too much mind to how they are dressed and where they live. As he relates, “Most of the luxuries, and many of the so-called comforts of life, are not only not indispensable, but positive hindrances to the elevation of mankind.”

I like the way he itemizes every expense associated in constructing his 10×15-foot cabin at Walden Pond.

Boards………………………………………………………. $8.03+, mostly shanty boards.
Refuse shingles for roof sides………………………… 4.00
Laths…………………………………………………………… 1.25
Two second-hand windows with glass……………. 2.43
One thousand old brick………………………………… 4.00
Two casks of lime…………………………………………  2.40 That was high.
Hair……………………………………………………………  0.31 More than I needed.
Mantle-tree iron………………………………………….. 0.15
Nails…………………………………………………………… 3.90
Hinges and screws……………………………………….. 0.14
Latch………………………………………………………….. 0.10
Chalk………………………………………………………….. 0.01
Transportation…………………………………………….. 1.40 I carried a good part on my back.
In all………………………………………………………. $28.12+

Thoreau boasts that he built his house for less than it costs to rent a room. (“At Cambridge College the mere rent of a student’s room, which is only a little larger than my own, is thirty dollars each year…”) Wouldn’t it be great if that were the case today?

If you are changing careers or starting a new business, have you thought through the economics of your new venture? Have you sat down and itemized everything? You may be in for a rude awakening if you haven’t adequately planned for the inevitable dry spell you will encounter when you first get started.

There are many rules of thumb as to how much money you should have banked before you make the transition from employed to underemployed. I would say “it depends” (a good answer for just about everything!). It depends on your personal circumstances. Are you single and debt-free? Or do you have a family to support? Can you rely on the income of a spouse or family member to tide you through? What are your start-up costs? What reasonable expectations do you have for financing (if you need it)? And, finally, what prospects do you have for business? (Hmm, you do want to make money, don’t you?) From what friends and colleagues have told me, you better be prepared (especially in this economy) to be self-sufficient for at least a year, and it may be two years or more before you are making the kind of money you aspire to.

As the old saying goes, “Keep your head in the clouds and your feet on the ground.” You may think being an entrepreneur is all about business development and “doing deals.” It can be an exhilarating ride. But like those daring trapeze artists who swing through the air with seeming ease, you best have a net below to catch you if you fall.

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The importance of friendship and community

Starting a new business, beginning a new career or dealing with life changes requires not only a great deal of personal reflection and self-examination, it also is best done with the help and support of friends, colleagues and community.

I discovered the hard way that “one is the loneliest number” when I went through a divorce three years ago. As I took inventory of my life, I realized that I had lost touch with many of the friends and institutions that could have been a source of comfort, support and renewal in my life. Over the years, I had convinced myself that I was in control of my life; I didn’t need anyone else. I simply didn’t have time for anyone else because I was “too busy” with my career and my own pursuits.

Oh what a rude awakening I had. If you have ever been divorced, suffered the death of a loved one, lost your job or otherwise experienced a significant setback in your life, you know what I am talking about.

There are many ways to get back on your feet, and each of us must find his own way to heal the hurt and restore joy and purpose to his life. For me, it was finally time to turn to God and church. I realize that is not the way for everyone. Regardless, I cannot overemphasize the importance of connecting with a group of people that will support you and finding organizations that you can become active in that give you a sense of purpose.

NetworkingSo often what I am describing gets translated into “networking.” Networking is important; in fact, it is absolutely essential to a successful career and start-up. But let’s not confuse networking with genuine connection and friendship—rare commodities that are hard to find in the business world, yet are a requisite for becoming a whole person.

A popular activity these days is “speed networking,” where people go around a circle and talk one-on-one for about five minutes before moving on to the next person. While at the end of the evening you may have talked to over a dozen people, how well do you really know them?

Facebook has now become the largest and most popular social network on the planet, but, again, how deep are the “friends” you make on Facebook? One of the saddest things I’ve encountered is people who have hundreds of Facebook friends but no real friends.

Yes, it’s important to network; but along the way, you should take the time to get to know the people you are networking with. Close connections and friendships will pay much greater dividends than Facebook acquaintances and LinkedIn contacts. When it’s time for someone to award a contract, hire a consultant or make a recommendation, who do you think will come to mind?

In his best-selling book Never Eat Alone, Keith Ferrazzi distinguishes genuine relationship building from the “crude, desperate glad-handing” usually associated with networking. As he notes, it’s not about keeping score: “It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.”

Those who are best at networking, creating friendships and building coalitions understand this principle well. Generosity and mutual respect are the necessary ingredients for creating a lasting relationship and establishing a sense of community. And belonging to a community is a necessary component of being a happy, well-adjusted human being.

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Birthdays, Bolles and parachutes

I recently celebrated a birthday. It wasn’t one of those milestone birthdays that ends in a zero or five, but, nonetheless, it was a reminder that the years are quickly going by and I am powerless to do anything about it! A few months prior to my birthday, when I was doing research for this blog, I stumbled upon a website under construction called eParachute. According to the builders of the site, it would be launched in November, just a few days after my birthday. So I made a mental note to return in early November to see what it was all about.

Well, apparently there have been some delays, and the site is now supposed to launch in December. Sure it is. We all know how web projects go. I am still working on my new business website…and I can’t even blame a developer since I’m doing it myself.

So just what is, or will be, eParachute?

What Color is Your Parachute?It purports to be an online version of the classic What Color is Your Parachute? by Dick Bolles. What Color is your Parachute? has been a guide to those searching for jobs, looking to redirect their careers or reexamine their life goals for 40 years now. In fact, 2011 marked the 40th anniversary of Bolles’ first edition, and it’s been updated every year since then. Gosh, it was even around when I was in school!

I say it’s about time Bolles and his publishers went electronic. While What Color is Your Parachute? hasn’t changed much over the years, the latest edition is still chock full of good advice and resources for job seekers and changers in 2011.

As Bolles relates, “The basic core has stayed the same since the beginning: Where do you go from here with your life? The answer has always boiled down to answering just three questions, and they have remained the same these forty years: WHAT, WHERE, and HOW. (WHAT are your favorite transferable skills? WHERE would you most like to be able to use those skills? And HOW do you find the name or names of that job, and the places that have such jobs, and the people with the power to hire you?)

The Flower Exercise is still there, a self-inventory intended to help you find out more about yourself and what type of work is most appropriate for you. And then there are the “pink pages,” which speak to having a personal mission, dealing with unemployment depression and deciding whether you need a career coach.

I find the mission section refreshing. Bolles was an ordained Episcopal minister when he first wrote Parachute and isn’t bashful about talking about how faith and mission are intertwined. As he notes, “We want to feel we were put on Earth for some special purpose, to do some unique work that only we can accomplish. We want to know what our Mission is.” I say Amen to that!

So here’s to Dick Bolles, birthdays and the launching of his new eParachute website. I look forward to reviewing it next month.

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Caution: naming your new biz may be harder than you think

Over the last month or so, I have grappled with naming my new solo public relations practice. Trying to name any new venture can be a real challenge. It reminds me of all the names couples go through trying to find the right name for their child. I remember going through name after name when my son was born. You want it to be the perfect name—and yet there are so many family expectations!

Would you believe naming a business is even harder?

name tag

That’s because unlike a person’s name, your business name should be unique—or at least you want it to be. Sure, legally, more than one business can have the same name, provided certain conditions are met such as being located in different states or operating in different industries. But imagine if new parents had to register their baby’s name and run a check to make sure no other child in their area had the same name!

I truly wanted my business’ name to be original and different. I say “wanted” because every name I have thought of has been taken by someone else. All that seems to be left are nonsensical, made-up names. I have gone through hundreds of names, or variations on names. I run them through Google to see if I can find any business in my field with that name. I also run checks on Network Solutions to see if anyone has that domain name or a variation on that name.

And each time I think I am close to creating the perfect appellation, I discover that someone else out there has the same one! So after all of this, what have I come up with?

Drum roll…

Jay Morris Communications.

Yep, that’s it. At least no one else has it! In my searches, would you believe I discovered there is already a jaymorris.com? Is there no room left for originality?

If you are grappling with naming a new venture, you’d be wise to follow some of the tips from the Small Business Administration’s How to Name a Business web page. If you are incorporating in Virginia, you can use the Virginia State Corporation Commission’s Name Distinguishability search engine to see if any other business has your name.

Once you’ve picked a name, you will also want register it so your hard work isn’t taken by someone else. Check your state and local jurisdictions to see what’s entailed in your area.

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H is for hernia, hold up and humility

When it comes to medical concerns, no one likes to hear the H word. Generally that’s heart attack, heart disease or heart-valve bypass. For me, H stands for hernia. Okay, not exactly life-threatening, but nonetheless uncomfortable, limiting and a royal pain in the…groin.

Cowboys

Hold up, boys. We have a hernia to repair.

As I’ve dealt with the inconvenience of having a hernia and now the operation to correct it, I can see that at least one good has come of it. If anything, it has forced me to slow down, to “hold up” as they say in Westerns. In just about every cowboy movie, some trail boss will tell the other riders to “hold up.” They’ll stop and examine some artifact along the trail—a broken branch, hoof prints or a smoldering fire—and conclude that the bad guys are nearby. It’s a break in the action, a pause for reflection before some new event transpires. Invariably, it portends change, a rethinking of the current plan of action.

Lying in bed, propped up on pillows, it’s hard not to view my hernia as an obstacle to working on all of the things I need to be doing in my life right now. As I’ve discovered over the last few weeks, thinking about and starting a new venture is a lot of work. There are so many things you need, or think you need, to do. But the hernia has forced me to hold up and take a longer view of my future. Maybe I don’t need to do every single thing I’ve sketched out for myself. Maybe, already, I’ve gotten off track and need to refocus my energy. Or, at the very least, make sure I’m doing those things that I thought were important to do when I embarked on this journey.

No one's perfectVoltaire is credited with saying “perfection is the enemy of the good.” I certainly have been guilty of seeking perfection at the expense of what is good in my life. But just as not everything can be perfect with our health, not everything can be perfect in our professional and personal lives. The sooner we learn that not all that we want to accomplish can happen right away or exactly the way we planned, the sooner we will be at peace with ourselves. And, surprise, surprise, the sooner we will actually accomplish what it is that we have set out to achieve.

Humility is an essential virtue and one that a hernia is custom-made to teach. In the beginning, a hernia is a constant and nagging reminder that there are limits to what you can do. Then, after the operation, comes the recovery phase where you really are powerless and depend on others to take care of you. For independent-minded people like me, that’s a difficult pill to swallow.

It is particularly important to reach out to others when you are contemplating a new career or beginning a new business. It’s okay to ask for advice and help, and most people are genuinely willing to give it. Whatever obstacles you have in your life—physical, emotional or financial—try to see the good that may come from them. It’s not easy, but it may be just the “hold up” you need to put you back in the saddle again.

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Relax, reconnect and recharge: easier said than done!

I am not a good patient. If the doctor tells me to rest, I get up. If my girlfriend tells me to unplug my electronic toys, I can’t help but sneak a peak at my BlackBerry.

Headed to the beach, photo by D Strickland

Sometimes you just have to take off your shoes and walk along the beach.

This past week has been my time to relax. It’s something I know I need to do. I owe it to myself to recharge my batteries as I leave a full-time association career to begin a new venture, right? Only trouble is, I’ve never given myself a break between jobs; I’ve always plunged right into new projects; and I’ve never taken the time to decompress and ponder my life’s work. So I don’t even know how to relax. Is that pathetic or what?

From what I’ve been reading, I’m not alone. It’s not easy to extricate yourself from the “rat race,” even for a short while. I’ve encountered a word, “dysphoria,” that I think is an apt description of our modern plight. It means a state of unease or generalized dissatisfaction with life. We’re not happy with the fast pace of our lives, the awful feeling of being overwhelmed by too many e-mails, the endless projects; but, then again, when all of that goes away, we start to feel useless, listless and directionless.

So here I am at Myrtle Beach, trying to unwind. Okay, I admit, I took a short editorial assignment at the beginning of my stay. But that’s behind me, and over the last few days I’ve actually concentrated on trying to relax—no agenda, no schedule, no to-do list, nothing.

I’ve been giving some thought to relaxation and the therapeutic value it can have. Here are some observations—some rules of the road, if you will. It’s kind of funny because why would you need rules to relax? But, hey, that’s dysphoria for you.

Rule 1. Unplug. If you’re on vacation, you’re on vacation. Do not take phone calls. Do not check e-mails. Really, really unplug yourself. BTW, I violate this rule all the time. But in the last few days, I’ve really been trying hard not to.

Rule 2. Do what you like to do. This should be self-evident, but how many times have you gone somewhere on vacation you really didn’t want to go? Don’t go to the mountains if you don’t like the mountains! Don’t be afraid to go somewhere by yourself, either, if that is what you need. Don’t be afraid to tell others you need some time for yourself.

Rule 3. Learn to meditate. Practice breathing. Listen to yourself. Ground yourself and do some true introspection.

Rule 4. Listen to others. On this trip, I have enjoyed spending some time with an older couple who have many life stories to tell. Take the time to engage others. It gets you outside of yourself.

Rule 5. Play like a child. Do something silly. Approach the world with child-like wonder. John Bradshaw was right. There is an inner child within each and every one of us.

Rule 6. Pamper yourself. I rarely do anything nice for “little ole me.” It seems to go against my philosophy that everything I do has to be practical or have a purpose. But every once in a while, it’s okay to treat yourself to a trip to Cold Stone. 🙂

Rule 7. Be happy. I sincerely believe happiness is a choice that we make. Use your down time to revel in joy, happiness and contentment. For those of you who love smart phone apps, there is an “I Journal” app that allows you to put into practice the journaling principles of Shawn Anchor, the former Harvard teaching fellow who wrote the popular book The Happiness Advantage. I recommend giving it a try.

As Anchor suggests, only 10 percent of our long-term happiness is predicted by the external world (e.g., career success); 90 percent of our happiness is determined by how our brain processes the external world. The more control you exercise over those processes, the more likely you are to have a positive attitude. And isn’t that what it’s all about?

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Not every day can be a perfect 10 – or can it?

It’s hard when you’re changing careers, launching a new business or going through a major transition in your life to be positive 100 percent of the time. I certainly have had my ups and downs along the trail, and it’s tough to be “up” sometimes—even when you’ve got plenty of self-confidence.

View of the Blue Ridge

View from the trail along the Blue Ridge.

Doubt seems to creep in—can I actually do this…and will I be able to make ends meet? When that happens, you have to reassure yourself that the path you’ve chosen is uniquely yours and that your life’s experiences have prepared you for this particular path. It is not necessarily the path that your parents would have taken, that your colleagues will take, or even some of your friends will understand. So try to surround yourself with friends and people in your line of work that DO understand. Use them to give yourself a “pick-me-up” and to boost your morale. There’s nothing more negative than someone who constantly chides you about the choices you’ve made. You need to separate yourself from negative people and stop them from sucking all of the positive energy out of you.

Even when I have my deepest doubts that I may not be able to pull off the goals I have set for myself, I still recognize that what I am embarking on is the right thing for me to do at this point in my life. It is not necessarily a final decision, rather it is the beginning of a journey. What keeps me going is that I know I will learn, grow and be more self-directed and fulfilled. Whether I succeed by the conventional measures of wealth and fame is immaterial. I will have succeeded immeasurably just by marching to the beat of my own drum.

What gets you through your “dark days”? Is it reaffirmation of your faith, consolation from a friend, reading a motivational book, taking a walk, spending time with your children or a pet?

Mike Michalowicz, in his blog The Toilet Paper Entrepreneur, invited readers to describe how they survive their darkest days. He got over 100 responses, many of which are worth checking out. For example, when’s the last time you reviewed your goals to see if you’re still on track? Went to a networking event? Or did something nice for a client or customer?

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Purpose and entrepreneurship

Or what I learned from Bill Novelli at the Thoth Awards

I recently attended the Public Relations Society of America’s Thoth Awards Gala at the National Press Club. It’s a popular annual event that honors the best public relations work in the Washington, D.C. area.

The awards are often presented by PR luminaries, and this year was no exception. At one point in the program, Bill Novelli stepped up to the podium to say a few words and present an award. Co-founder of Porter Novelli and the former head of AARP, Novelli has been described as one of the most powerful men in Washington.

But you wouldn’t know that by looking at him. He’s unassuming, soft-spoken and, with a balding pate, not particularly powerful-looking. He looks more like a professor, which is what he is now at Georgetown University.

So of all the things he could have said to the movers and shakers in the PR world, what did he talk about?

Having a purpose in life. Wow, I thought. Not only did that strike a personal chord with me, but it got me thinking about what purpose looks like in a business setting.

Novelli is known for his social causes, and he and Jack Porter pioneered social marketing back in 1972 before any of us even knew what it was. Novelli left his company at age 49 to put into practice what he has always preached. He’s worked on trying to fix the mess that is our national health care system, served as executive vice president of CARE, led the Campaign for Tobacco-Free Kids and more recently was CEO of the 40 million-member AARP.

While at AARP, he wrote Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life. In that book, he described how many Americans are finding “meaning and purpose in their lives by doing something to help others…by contributing to the common good.”

I particularly like his discussion of entrepreneurship:

There are lots of ways to make a difference. I talk to young people about entrepreneurship. By that I mean taking initiative, acting like your own boss, maybe taking the plunge and actually becoming your own boss. I tried it with Porter Novelli and liked it a lot. The Campaign for Tobacco-Free Kids was also a start-up. The J.W. Marriott company began as a husband-and-wife-operated root beer stand. But being an entrepreneur doesn’t just mean setting up your own shop. We can be entrepreneurs in any setting…I tell young people that they should try thinking of their group, their work team, their volunteer activities, or whatever they’re part of as though it were their own company or organization and their own money. How would they do things if that were the case? In the same sense, we can all be entrepreneurs for change. After all, it is our country. Let’s be bold and make things happen.

At the Thoth event, I met a young account executive just starting off in her career. She was excited because a public service campaign she had worked on won an award. As she explained to me how the campaign saved lives, I could tell she had a real passion for her work. I couldn’t help but think that there might be another Bill Novelli in the making.

What a difference purpose can make in your work and your life! Let me know what makes you come to work each day. Hopefully it is more than to collect a paycheck.

P.S. In my own thinking on the subject of entrepreneurship, I like to make the distinction between ownership and entrepreneurship. It’s a distinction that is worth considering as one contemplates starting a business or changing careers. As Jun Loayza puts it on his blog about start-ups, “Entrepreneurship is not a career, it’s a lifestyle.” But I’m getting ahead of myself. More on that in a future posting.

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Extreme career makeover

Or why “I went to the woods”

This is my first post on my first personal blog, and I have to admit I’m a bit intimidated. I have written professionally for over 30 years as a reporter, editor, public relations professional and communications executive. But it’s been a long time since I’ve sat down and written from the heart. So this blog is part experiment as I seek to reclaim a voice for myself; part therapeutic as I work through a major career transition and attendant life changes; and—I sincerely hope—part informative and provocative for those of you who may be going through similar changes.

This week marks the end of my corporate life where I have had an office, a staff and the responsibility of managing two divisions. For most of my career, I’ve worked in the Washington area for trade associations—first as an editor, then as a public affairs director and more recently as a senior vice president of marketing and communications. Perhaps it was the tedium of work or a growing realization that there’s got to be more to life. But something burned a hole right through that thin veneer of conventionality and complacency that we protect ourselves with—and that usually stops us short of doing something crazy. It started slowly and reached a “no-turning-back” point this summer.

So over the course of the next few months, I’ll be discussing my life as unattached professional, seeking to start a new, independent career. Join with me as I ponder new business possibilities, attempt to put balance back in my life and recharge my batteries. Along the way, I hope to provide insight, advice and resources for others looking to start second careers or adjust to major life changes.

For those on the edge trying to decide whether to take the big plunge, take heart. It may be a cliché, but every new adventure has a beginning. In striking out in a new direction, we may not be sure exactly where our first, baby steps will lead us, but there is great solace in the fact that we have begun the journey and left the old ways and places behind.

Thoreau went to the woods in search of solitude. Mother Teresa went to the heart of Calcutta to embrace humanity. Jack Kerouac took to the road and found a rhythm and beat that defined a generation. Could any of them have known when they first stepped out how much of a difference that one decision would have on their lives and those of others?

Perhaps it’s a stretch to think my little blog is the equivalent of Thoreau’s call to carefully reexamine our lives. I would say Walden is more of a model for me. Each time I reread its words—something I’ve done periodically since high school—I marvel at their economy and insight. Can anyone top Thoreau’s reason for going to the woods? There is no simpler, more poetic personal mission statement in all of the self-help literature you’ll find on the shelves at Barnes & Noble.

So this first post is my reason for going to the woods. How I get from here to the “there” of my journey’s end, I don’t know. What I do know is that it will have its share of twists and turns, and ups and downs. I, like so many in my generation, long for a fresh start, a do-over. So if you’re going through a transition in your life or a career change, maybe this blog’s for you.

Happy reading.

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