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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Category Archives: Entrepreneurship
‘How will I find you?’ 5 ways to build brand awareness
Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading
Posted in Entrepreneurship, Marketing
Tagged Blogging, brand awareness, earned media, Google, networking, public relations, publicity, Social media
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Interest rates, the Fed and taking risks
The financial press and the stock markets have been teeing up a Federal Reserve rate hike for weeks. Headline writers and analysts have been in overdrive with a chorus of “Rate increase all but certain,” “Fed poised to raise rates for the … Continue reading
Posted in Entrepreneurship, Management
Tagged Credit unions, Federal Reserve, interest rates, NAFCU, risk, The Federal Credit Union, Tom Panaggio
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To subcontract or not to subcontract, that is the question
I’ve been wrestling lately with a question that all self-employed people face at some point: to subcontract or not to subcontract. Is it better to retain the business you have, or should you farm some of it out? It’s a question … Continue reading
Posted in Entrepreneurship, Management
Tagged outsourcing, public relations, self-employment, solo practice, subcontracting
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Is business dynamism on a permanent decline?
Last year I wrote a post (“Is America the best place on Earth for entrepreneurs?”) that looked at some worrisome trends suggesting a decline in U.S. entrepreneurship. This was based on data compiled by the Organization for Economic Cooperation and Development … Continue reading
Free e-tools and apps for the busy professional
We’ve all had those exasperating moments at the office when we stomp and fume, “There’s got to be a better way of doing this!” That’s definitely the case when you’re self-employed. You become the chief of IT, HR, accounting, sales … Continue reading
Posted in Entrepreneurship, Organization, Technology
Tagged apps, business resources, e-tools, IPRA, Marcus O'Malley
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Is America the best place on Earth for entrepreneurs?
Now that I’m self-employed, I run into a lot of other independent business people. Call us indies or solo practitioners—we’re the ones with the big ideas and the not-so-big bank accounts. We’ve exchanged the security of a good-paying corporate or … Continue reading
Posted in Entrepreneurship
Tagged entrepreneurs, GEDI, GEM, Jordan Weissmann, self-employed, startups, The Atlantic, World Bank
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