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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: buying decisions
Social media’s growing influence with consumers
An article in the latest McKinsey Quarterly by Jacques Bughin, “Getting a sharper picture of social media’s influence,” describes new research involving European consumers and the growing impact of social media on their buying decisions. While these findings are based … Continue reading →
Posted in Marketing, Technology
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Tagged buying decisions, Facebook, McKinsey, public relations, Social media, Twitter
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The Wayward Journey 