Category Archives: Technology

Email and echo chambers

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading

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Do you have the rights to that photo you’re posting?

When’s the last time you posted a photo to your Facebook page? If you’re like many Facebook users, it may have been just a few minutes ago. It turns out we’re uploading images on social media at mind-boggling rates. A … Continue reading

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When’s the last time you used a map to get somewhere?

Before there was GPS, before there were navigation apps, there were maps. I’m talking about paper maps that you kept in your car’s glove compartment or stuffed behind the seat. You could get a pretty good map for free at a rest … Continue reading

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I see dead people…on Facebook 

Facebook is very good about reminding me of my friends’ birthdays. Its notification feature automatically prompts me to post a birthday greeting, and I can do it without even visiting the friend’s page. All I have to do is type … Continue reading

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What does a Millennial want?

What do Millennials want for Christmas? Or, put more broadly, what do they want, period? It’s a good question, given that my son is an older Millennial, and I’m still deciding what to buy him. Sigmund Freud famously admitted that after … Continue reading

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Keep your data secure with these simple steps

Over the last few years, I’ve done a lot of writing for clients on the topic of data security. I’ve pored over reports and talked to experts for articles and white papers on POS systems, smart cards, data breaches and … Continue reading

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Using digital tools to make change stick

Last year, when I was doing research on change management for a book project, I came across a depressing statistic: up to 70 percent of change initiatives fail, usually due to employee resistance or lack of management follow-through. I first … Continue reading

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Social media’s growing influence with consumers

An article in the latest McKinsey Quarterly by Jacques Bughin, “Getting a sharper picture of social media’s influence,” describes new research involving European consumers and the growing impact of social media on their buying decisions. While these findings are based … Continue reading

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Old dogs and new tricks: One generation sharpens another

Last week, Shira Harrington of Purposeful Hire spoke about generational differences at an IPRA luncheon. Listening to her talk, I was transported back to the early days in my career when beat-up old reporters ran PR shops and the typewriter was the … Continue reading

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