About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: public relations
How to succeed in business the ‘indie’ way
Last month, I invited Ami Neiberger-Miller and Sandra Wills Hannon to speak at our Independent Public Relations Alliance meeting about what it takes to become a successful independent practitioner. Both Ami and Sandra are long-time members of IPRA and have … Continue reading
Convergence and the brave new world of PR and marketing
A few weeks ago, Phil Rabin and Paul Duning of Capitol Communicator spoke at an Independent Public Relations Alliance luncheon about trends they are seeing in the PR business. One development they mentioned is the convergence of public relations and … Continue reading
‘How will I find you?’ 5 ways to build brand awareness
Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading
Posted in Entrepreneurship, Marketing
Tagged Blogging, brand awareness, earned media, Google, networking, public relations, publicity, Social media
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To subcontract or not to subcontract, that is the question
I’ve been wrestling lately with a question that all self-employed people face at some point: to subcontract or not to subcontract. Is it better to retain the business you have, or should you farm some of it out? It’s a question … Continue reading
Posted in Entrepreneurship, Management
Tagged outsourcing, public relations, self-employment, solo practice, subcontracting
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Are you the Duck tape or Allen wrench of your organization?
Many years ago, when I first moved to Washington and started working in communications, an older and wiser colleague gave me some sage advice: “Jay, you can be a generalist or a specialist, there is no set path to success … Continue reading
Posted in Careers, Management, Organization
Tagged Allen wrench, Duck tape, generalist, management, Miles Davis, public relations, specialist
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Designers are the unsung heroes of communications
I’ve been working on a white paper for one of my clients, and this past week I got to see how the designer turned my copy into a fresh, reader-friendly piece that really pops. I was truly amazed by the … Continue reading
Posted in Communications
Tagged artwork, business goals, design, digital, graphic designer, print, public relations
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The magic of great branding
Who can explain why an Apple customer is willing to stand in line for hours for a new iPhone or why coffee drinkers will drive miles out of their way to find a Starbucks? It’s the magic of great branding. … Continue reading
Posted in Marketing
Tagged branding, BrandTrust, Daryl Travis, NAFCU, PRSA-NCC, public relations, The Federal Credit Union
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The ‘incidental reader’ and the future of newspapers
Last week, I attended a very informative PRSA-NCC 20+ LeaderPack luncheon organized by D.C. PR pros Jeff Ghannam and Tracy Schario. Kudos to both of them for putting on a great event and especially to Tracy for recruiting her colleague … Continue reading
The Wayward Journey 