Tag Archives: Social media

Email and echo chambers

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading

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Do you have the rights to that photo you’re posting?

When’s the last time you posted a photo to your Facebook page? If you’re like many Facebook users, it may have been just a few minutes ago. It turns out we’re uploading images on social media at mind-boggling rates. A … Continue reading

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‘How will I find you?’ 5 ways to build brand awareness

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading

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I see dead people…on Facebook 

Facebook is very good about reminding me of my friends’ birthdays. Its notification feature automatically prompts me to post a birthday greeting, and I can do it without even visiting the friend’s page. All I have to do is type … Continue reading

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Social media’s growing influence with consumers

An article in the latest McKinsey Quarterly by Jacques Bughin, “Getting a sharper picture of social media’s influence,” describes new research involving European consumers and the growing impact of social media on their buying decisions. While these findings are based … Continue reading

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Old dogs and new tricks: One generation sharpens another

Last week, Shira Harrington of Purposeful Hire spoke about generational differences at an IPRA luncheon. Listening to her talk, I was transported back to the early days in my career when beat-up old reporters ran PR shops and the typewriter was the … Continue reading

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Best practices for blogging and posting on social media

Maybe I should go back to posting my blogs on Tuesdays…or Thursdays. Or maybe Saturday is best? We’ve all seen those articles about the best times to post on social media if you want to increase visits, shares or click-throughs. It’s enough … Continue reading

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Oh, how we love (and hate) our social media

Those of us who use the popular WordPress blogging platform got quite a scare on Wednesday afternoon when, “poof,” all of our followers disappeared in front of our very eyes. I saw it myself. One moment, my followers were listed … Continue reading

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Don’t be a ‘dunce’ when it comes to blogging

Imagine that you’ve written what might well be the next great American novel. You submit it to Simon & Schuster, and they seem interested. They ask you for some rewrites, but ultimately they drop it. Your novel languishes. That is, … Continue reading

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