Tag Archives: Social media

Is your blog on life support?

Posted on June 30, 2019 by Jay Morris

(This post originally appeared on the Aartrijk blog.) Do you have a blog that you haven’t posted to in a while? You’ve been meaning to write something, but you just haven’t gotten around to it. Or maybe it’s a company … Continue reading →

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Email and echo chambers

Posted on November 22, 2017 by Jay Morris

I’ve been doing some work for Aartrijk, a content marketing firm in the property-casualty insurance space, for the past year or so. I’ve enjoyed it immensely. I met Peter Aartrijk years ago when I was working at the National Association … Continue reading →

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Do you have the rights to that photo you’re posting?

Posted on May 4, 2016 by Jay Morris

When’s the last time you posted a photo to your Facebook page? If you’re like many Facebook users, it may have been just a few minutes ago. It turns out we’re uploading images on social media at mind-boggling rates. A … Continue reading →

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‘How will I find you?’ 5 ways to build brand awareness

Posted on February 19, 2016 by Jay Morris

Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading →

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I see dead people…on Facebook 

Posted on February 4, 2016 by Jay Morris

Facebook is very good about reminding me of my friends’ birthdays. Its notification feature automatically prompts me to post a birthday greeting, and I can do it without even visiting the friend’s page. All I have to do is type … Continue reading →

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Social media’s growing influence with consumers

Posted on July 15, 2015 by Jay Morris

An article in the latest McKinsey Quarterly by Jacques Bughin, “Getting a sharper picture of social media’s influence,” describes new research involving European consumers and the growing impact of social media on their buying decisions. While these findings are based … Continue reading →

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Old dogs and new tricks: One generation sharpens another

Posted on November 12, 2014 by Jay Morris

Last week, Shira Harrington of Purposeful Hire spoke about generational differences at an IPRA luncheon. Listening to her talk, I was transported back to the early days in my career when beat-up old reporters ran PR shops and the typewriter was the … Continue reading →

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Best practices for blogging and posting on social media

Posted on July 30, 2014 by Jay Morris

Maybe I should go back to posting my blogs on Tuesdays…or Thursdays. Or maybe Saturday is best? We’ve all seen those articles about the best times to post on social media if you want to increase visits, shares or click-throughs. It’s enough … Continue reading →

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Oh, how we love (and hate) our social media

Posted on September 13, 2013 by Jay Morris

Those of us who use the popular WordPress blogging platform got quite a scare on Wednesday afternoon when, “poof,” all of our followers disappeared in front of our very eyes. I saw it myself. One moment, my followers were listed … Continue reading →

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