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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: client’s needs
Try prototyping to jump-start your next project
It was the night before a client meeting where we would be discussing ideas for a brochure, and I spread out on my kitchen counter some photos I had pulled off the Internet and some preliminary copy I had drafted. … Continue reading
Posted in Entrepreneurship, Marketing
Tagged client's needs, design, ideas, IDEO, prototyping, right-rapid-rough
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