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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: design
Designers are the unsung heroes of communications
I’ve been working on a white paper for one of my clients, and this past week I got to see how the designer turned my copy into a fresh, reader-friendly piece that really pops. I was truly amazed by the … Continue reading
Posted in Communications
Tagged artwork, business goals, design, digital, graphic designer, print, public relations
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iOS 7 and the end of skeuomorphism
This past week, I learned a new word: skeuomorphism. A skeuomorph is an object or feature that imitates the design of a similar object made of a different material. Faux-leather and simulated woodgrain finishes are skeuomorphs. A classic example is the … Continue reading
Posted in Technology
Tagged Apple, apps, design, digital authenticity, iPhone, Jony Ive, skeuomorphism, Steve Jobs
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Try prototyping to jump-start your next project
It was the night before a client meeting where we would be discussing ideas for a brochure, and I spread out on my kitchen counter some photos I had pulled off the Internet and some preliminary copy I had drafted. … Continue reading
Posted in Entrepreneurship, Marketing
Tagged client's needs, design, ideas, IDEO, prototyping, right-rapid-rough
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