Tag Archives: design

Designers are the unsung heroes of communications

Posted on October 29, 2014 by Jay Morris

I’ve been working on a white paper for one of my clients, and this past week I got to see how the designer turned my copy into a fresh, reader-friendly piece that really pops. I was truly amazed by the … Continue reading →

Posted in Communications | Tagged , , , , , , | Leave a comment

iOS 7 and the end of skeuomorphism

Posted on September 25, 2013 by Jay Morris

This past week, I learned a new word: skeuomorphism. A skeuomorph is an object or feature that imitates the design of a similar object made of a different material. Faux-leather and simulated woodgrain finishes are skeuomorphs. A classic example is the … Continue reading →

Posted in Technology | Tagged , , , , , , , | 5 Comments

Try prototyping to jump-start your next project

Posted on December 11, 2012 by Jay Morris

It was the night before a client meeting where we would be discussing ideas for a brochure, and I spread out on my kitchen counter some photos I had pulled off the Internet and some preliminary copy I had drafted. … Continue reading →

Posted in Entrepreneurship, Marketing | Tagged , , , , , | 2 Comments