Tag Archives: design

Designers are the unsung heroes of communications

I’ve been working on a white paper for one of my clients, and this past week I got to see how the designer turned my copy into a fresh, reader-friendly piece that really pops. I was truly amazed by the … Continue reading

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iOS 7 and the end of skeuomorphism

This past week, I learned a new word: skeuomorphism. A skeuomorph is an object or feature that imitates the design of a similar object made of a different material. Faux-leather and simulated woodgrain finishes are skeuomorphs. A classic example is the … Continue reading

Posted in Technology | Tagged , , , , , , , | 5 Comments

Try prototyping to jump-start your next project

It was the night before a client meeting where we would be discussing ideas for a brochure, and I spread out on my kitchen counter some photos I had pulled off the Internet and some preliminary copy I had drafted. … Continue reading

Posted in Entrepreneurship, Marketing | Tagged , , , , , | 2 Comments