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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: prototyping
4 fears you need to eliminate to become more creative
In my last post, I wrote about the power of prototyping, something that the international design firm IDEO has used quite effectively to help companies become more innovative. In this post, I want to discuss some ideas that IDEO’s Tom … Continue reading
Posted in Entrepreneurship, Leadership, Management
Tagged control, creativity, David Kelley, fear, HBR, IDEO, innovation, prototyping, TED, Tom Kelley
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Try prototyping to jump-start your next project
It was the night before a client meeting where we would be discussing ideas for a brochure, and I spread out on my kitchen counter some photos I had pulled off the Internet and some preliminary copy I had drafted. … Continue reading
Posted in Entrepreneurship, Marketing
Tagged client's needs, design, ideas, IDEO, prototyping, right-rapid-rough
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