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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: Coca-Cola
Content marketing, storytelling and blogging
“Content marketing” is all the talk these days among marketers and advertisers. But the more I hear and read about its use by big-name consumer companies like Coca-Cola and P&G, the more I have to wonder, “Where have these guys … Continue reading
Posted in Marketing
Tagged Blogging, Coca-Cola, content marketing, Content Marketing Institute, storytelling
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