About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: Content Marketing Institute
Content marketing, storytelling and blogging
“Content marketing” is all the talk these days among marketers and advertisers. But the more I hear and read about its use by big-name consumer companies like Coca-Cola and P&G, the more I have to wonder, “Where have these guys … Continue reading
Posted in Marketing Tagged Blogging, Coca-Cola, content marketing, Content Marketing Institute, storytelling 2 Comments