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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: content marketing
Is your blog on life support?
(This post originally appeared on the Aartrijk blog.) Do you have a blog that you haven’t posted to in a while? You’ve been meaning to write something, but you just haven’t gotten around to it. Or maybe it’s a company … Continue reading
Posted in Communications, Technology
Tagged Blogging, content marketing, Social media
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Content marketing, Star Wars and customer service
If you want to see content marketing in action, the Microsoft Dynamics Blog is a pretty good example. I spend a lot of time on the Microsoft Dynamics and Azure websites for one of my clients. On the Dynamics site, … Continue reading
Posted in Communications, Marketing
Tagged content marketing, customer service, Microsoft Dynamics, Star Wars
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Content marketing, storytelling and blogging
“Content marketing” is all the talk these days among marketers and advertisers. But the more I hear and read about its use by big-name consumer companies like Coca-Cola and P&G, the more I have to wonder, “Where have these guys … Continue reading
Posted in Marketing
Tagged Blogging, Coca-Cola, content marketing, Content Marketing Institute, storytelling
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The Wayward Journey 