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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: Daryl Travis
The magic of great branding
Who can explain why an Apple customer is willing to stand in line for hours for a new iPhone or why coffee drinkers will drive miles out of their way to find a Starbucks? It’s the magic of great branding. … Continue reading
Posted in Marketing
Tagged branding, BrandTrust, Daryl Travis, NAFCU, PRSA-NCC, public relations, The Federal Credit Union
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