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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: branding
Great leadership, like storytelling, answers ‘why’ not ‘how’
Several years ago, I attended a Dave Ramsey EntreLeadership seminar. Ever since then, Dave (or more likely someone on his staff) has been very good about emailing me with business tips and info on his latest offerings. If anything, he’s … Continue reading
Posted in Communications, Leadership, Purpose
Tagged branding, Daniel Pink, Dave Ramsey, Jim Collins, storytelling, vision, why
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Please, no more faux customer service!
Have you ever been the recipient of faux customer service? It’s service with a saccharin smile—plastic, mechanical and insincere. Not genuine, not caring and certainly not the kind of service that makes you sit up and say, “Wow!” I recently … Continue reading
The magic of great branding
Who can explain why an Apple customer is willing to stand in line for hours for a new iPhone or why coffee drinkers will drive miles out of their way to find a Starbucks? It’s the magic of great branding. … Continue reading
Posted in Marketing
Tagged branding, BrandTrust, Daryl Travis, NAFCU, PRSA-NCC, public relations, The Federal Credit Union
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Protecting your good name in the digital age
From time to time I have tried to help out a small business owner in my neighborhood with marketing ideas and advice. Lately, we have been looking at Yelp and pondering how to mitigate the damage to her reputation from … Continue reading
Posted in Management, Marketing
Tagged bad reviews, branding, Google, reputation management, small business owner, Yelp
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Brand awareness and a glass of red wine
On one of the warmer afternoons we had last week, Debbie and I escaped to The Winery at Bull Run, where we tried a couple of the red wines. I can honestly say I was there on business because I … Continue reading
Posted in Marketing
Tagged brand awareness, branding, Civil War, Norton, The Winery at Bull Run, wine
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‘I’ve got a name’ or personal branding 101
Why does Jim Croce’s “I’ve Got a Name” come to mind whenever I hear the words “personal branding”? Maybe it’s because I’ve always liked that song, and branding shouldn’t be any more complicated than Croce’s advice to be who you … Continue reading
The Wayward Journey 