Tag Archives: PRSA-NCC

Writing: the fundamental building block of communications

Last month, I was interviewed by Jimmy Minichello for the Public Relations Society of America – National Capital Chapter’s Insider newsletter. I talked about the basics of good writing in this video. I firmly believe that good writing is the fundamental building … Continue reading

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From ‘good eats’ to fine dining…

Looking for a good restaurant to go to this weekend? Then this post is for you. I had a chance to be part of a local blogging team that is promoting our fair city of Washington in preparation for the Public Relations … Continue reading

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The magic of great branding

Who can explain why an Apple customer is willing to stand in line for hours for a new iPhone or why coffee drinkers will drive miles out of their way to find a Starbucks? It’s the magic of great branding. … Continue reading

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The ‘incidental reader’ and the future of newspapers

Last week, I attended a very informative PRSA-NCC 20+ LeaderPack luncheon organized by D.C. PR pros Jeff Ghannam and Tracy Schario. Kudos to both of them for putting on a great event and especially to Tracy for recruiting her colleague … Continue reading

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What does a CEO want?

It seems that we are always guessing what CEOs want. Even the Mentalist would be hard-pressed to figure out some of the inscrutable things they say. “Transparency” may have climbed to the top of most organizations’ list of core values, … Continue reading

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How to hit your speech out of the park, metaphorically that is

As a communicator, I’ve spent my career helping organizations and their leaders better tell their story, so I’m always on the lookout for a good analogy or metaphor. Speakers who are able to explain complex concepts with easy-to-understand examples from … Continue reading

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Brand relevance and the art of finding your sweet spot

Reblogged from The PRSA-NCC Blog I recently invited D.C. marketing expert Bob London to speak to the Independent Public Relations Alliance. He gave some great pointers on indie branding, which I wrote about in this post for the PRSA-NCC Blog. … Continue reading

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‘What is it you do again?’ or how to explain the indie life

It’s surprising how you can be working in the same profession, doing the same kinds of things you’ve always done, but if you’re not attached to a company you become an enigma in the minds of many. Organizations help define … Continue reading

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Making our way around the Internet

We bloggers often direct our readers to the work of others. In fact, that is the whole point of blogging—to share with each other and create online conversations. I love it when another blogger gets me curious enough about someone … Continue reading

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