I recently invited D.C. marketing expert Bob London to speak to the Independent Public Relations Alliance. He gave some great pointers on indie branding, which I wrote about in this post for the PRSA-NCC Blog. Enjoy…
“It sounds simplistic, but in every way, be relevant. Striving for relevance hits all of the touch points of personal branding,” he told a group of about 30 PR practitioners attending last month’s IPRA luncheon in Tysons Corner.
The veteran D.C. marketer is the principal of London, Ink, a firm he started in 1995 to help companies solve business challenges through effective marketing and communications strategies. He often steps in as a “virtual vice president of marketing” to provide interim leadership and execution.
As far as staying relevant, London offered three prescriptions for PR practitioners:
- Figure out what you’re great at and make it your brand specialty.
- Listen to your clients so you can address their “elevator rants.”
- Market yourself through LinkedIn and other social media.