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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: personal branding
Note to self: write a personal branding statement (now)
Is it asking too much to expect a high school student to know what career she wants to pursue? Probably. Okay, what about an adult? Shouldn’t adults know what they want out of life? What path they want to follow? … Continue reading
Brand relevance and the art of finding your sweet spot
Reblogged from The PRSA-NCC Blog I recently invited D.C. marketing expert Bob London to speak to the Independent Public Relations Alliance. He gave some great pointers on indie branding, which I wrote about in this post for the PRSA-NCC Blog. … Continue reading
‘I’ve got a name’ or personal branding 101
Why does Jim Croce’s “I’ve Got a Name” come to mind whenever I hear the words “personal branding”? Maybe it’s because I’ve always liked that song, and branding shouldn’t be any more complicated than Croce’s advice to be who you … Continue reading