Category Archives: Marketing

Are you adding value to your organization?

“Make yourself indispensable” is one of those career bromides you often hear when you’re first starting out, but how many people really do make themselves indispensable to their organization? It may sound trite, but indispensable people usually don’t get sacked, … Continue reading

Posted in Leadership, Marketing, Purpose | Tagged , , | Leave a comment

Facebook fatigue…and remembering Ray Bradbury

Friends, do you suffer from Facebook fatigue? LinkedIn lassitude? Twitter torpor? No longer gaga for Google+? Lost your infatuation for foursquare? Does social media seem mundane? Dare I say it, moribund? Then I’ve got the cure for you. Try reading … Continue reading

Posted in Happiness, Marketing | Tagged , , , , , , , | 6 Comments

Try a little online kindness, it may be contagious

Last week I had the opportunity to hear a number of excellent speakers at several venues. Some were accomplished public speakers who probably have many paid engagements each year. Others were less rehearsed but still quite good. The one that … Continue reading

Posted in Marketing | Tagged , , , , | 2 Comments

Seriously, it’s okay to promote yourself

For most of my career, I’ve been a “PR guy.” It’s been my job to make my bosses look good. In Washington, there are a lot of folks like me working diligently behind the scenes to make some pretty important … Continue reading

Posted in Careers, Marketing | Tagged , , | 2 Comments

WWSJD (What Would Steve Jobs Do)?

I’ve been reading Walter Isaacson’s biography of Steve Jobs, which describes the late Apple CEO’s obsession with branding, product design and customer experience. One aspect of his personality that I can relate to was his penchant for details and perfection. … Continue reading

Posted in Careers, Marketing | Tagged , , | 8 Comments