Tag Archives: customers

What business are you in? Or how not to be a railroad man

In his 1960 essay, “Marketing Myopia,” Harvard Business School professor Theodore Levitt famously asked readers to consider what business they were really in. He argued that the railroads lost their market share (and nearly disappeared) because they incorrectly thought they … Continue reading

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‘Nothing happens until someone sells something’

A common lament among employees-turned-entrepreneurs is that they are unaccustomed to scratching for business. They’ve left the security of a company where business development was someone else’s responsibility. Now they’re on their own, and as Henry Ford famously said, “Nothing … Continue reading

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