Tag Archives: business

How to succeed in business the ‘indie’ way

Posted on December 7, 2016 by Jay Morris

Last month, I invited Ami Neiberger-Miller and Sandra Wills Hannon to speak at our Independent Public Relations Alliance meeting about what it takes to become a successful independent practitioner. Both Ami and Sandra are long-time members of IPRA and have … Continue reading →

Posted in Careers, Communications | Tagged Ami Neiberger-Miller, business, Independent Public Relations Alliance, public relations, Sandra Wills Hannon, self-employed | Leave a comment

What business are you in? Or how not to be a railroad man

Posted on September 10, 2013 by Jay Morris

In his 1960 essay, “Marketing Myopia,” Harvard Business School professor Theodore Levitt famously asked readers to consider what business they were really in. He argued that the railroads lost their market share (and nearly disappeared) because they incorrectly thought they … Continue reading →

Posted in Leadership, Marketing | Tagged business, customers, HBR, Marketing Myopia, Theodore Levitt | Leave a comment

Are you watching your business or just letting it be?

Posted on April 3, 2012 by Jay Morris

I’m not a big fan of going to the dentist, but there is one thing my dentist does that leaders and business owners can benefit from, and that’s having a “watch list.” When I go to in for my six-month … Continue reading →