About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: PR
‘What is it you do again?’ or how to explain the indie life
It’s surprising how you can be working in the same profession, doing the same kinds of things you’ve always done, but if you’re not attached to a company you become an enigma in the minds of many. Organizations help define … Continue reading
Posted in Careers, Entrepreneurship Tagged consulting, Independent Public Relations Alliance, indie, networking, PR, PRSA-NCC Leave a comment
Marketing is dead. Long live marketing!
Here’s how to get a few extra hits on your blog or website: Declare something that is obviously not dead (yet) “dead,” as in: “The Internet is dead. TV is dead. Print is dead. Blogging is dead.” Then write a … Continue reading
Posted in Marketing Tagged advertising, Bill Lee, Eddie Combs, Kevin Roberts, PR, Sears Leave a comment