About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: customer service
Content marketing, Star Wars and customer service
If you want to see content marketing in action, the Microsoft Dynamics Blog is a pretty good example. I spend a lot of time on the Microsoft Dynamics and Azure websites for one of my clients. On the Dynamics site, … Continue reading
Posted in Communications, Marketing Tagged content marketing, customer service, Microsoft Dynamics, Star Wars Leave a comment
Please, no more faux customer service!
Have you ever been the recipient of faux customer service? It’s service with a saccharin smile—plastic, mechanical and insincere. Not genuine, not caring and certainly not the kind of service that makes you sit up and say, “Wow!” I recently … Continue reading
Posted in Marketing Tagged authentic, branding, customer service, restaurants 2 Comments
A blogger’s lament: ‘You were always on my mind’
I’m not a huge fan of country music, but I do like Willie Nelson. Maybe it’s because Willie has recorded so many great songs in a style that doesn’t strike me as excessively country. In particular, I like his version … Continue reading
Posted in Communications Tagged Always on My Mind, Blogging, country music, customer service, Pocket, readers, Willie Nelson, Writing Leave a comment