Tag Archives: Millennials

10 demographic trends that are shaping our world

Demographic trends have always fascinated me, not just as factoids to be used in a clever infographic, but as vital intelligence that can help us better understand consumers, target markets and engage customers. A few weeks ago, the Pew Research Center published … Continue reading

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What does a Millennial want?

What do Millennials want for Christmas? Or, put more broadly, what do they want, period? It’s a good question, given that my son is an older Millennial, and I’m still deciding what to buy him. Sigmund Freud famously admitted that after … Continue reading

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Old dogs and new tricks: One generation sharpens another

Last week, Shira Harrington of Purposeful Hire spoke about generational differences at an IPRA luncheon. Listening to her talk, I was transported back to the early days in my career when beat-up old reporters ran PR shops and the typewriter was the … Continue reading

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