About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
Tag Archives: small business owner
From time to time I have tried to help out a small business owner in my neighborhood with marketing ideas and advice. Lately, we have been looking at Yelp and pondering how to mitigate the damage to her reputation from … Continue reading
Last November, when I posted on the remarkable longevity of Dick Bolles’ What Color is Your Parachute, I noted that a new electronic version of the book was being readied called eParachute. That website is now live (sort of), and … Continue reading