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I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
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Tag Archives: small business owner
Protecting your good name in the digital age
From time to time I have tried to help out a small business owner in my neighborhood with marketing ideas and advice. Lately, we have been looking at Yelp and pondering how to mitigate the damage to her reputation from … Continue reading
Posted in Management, Marketing
Tagged bad reviews, branding, Google, reputation management, small business owner, Yelp
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‘Catch-up’ Thursday: eParachute and entrepreneurship
Last November, when I posted on the remarkable longevity of Dick Bolles’ What Color is Your Parachute, I noted that a new electronic version of the book was being readied called eParachute. That website is now live (sort of), and … Continue reading
Posted in Careers, Entrepreneurship
Tagged Bolles, small business owner, time management, What Color is Your Parachute?
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