About this blog
I write about communication, leadership and change, drawing on a 30-year career in journalism, public relations and management.
-
Recent posts
Topics
Archives
Tag Archives: Google
‘How will I find you?’ 5 ways to build brand awareness
Suppose you are meeting someone for the first time in a public place. Wouldn’t it make sense to tell this person what you look like? It seems only natural to describe your most identifying features so you can quickly find each … Continue reading
Posted in Entrepreneurship, Marketing
Tagged Blogging, brand awareness, earned media, Google, networking, public relations, publicity, Social media
Leave a comment
Protecting your good name in the digital age
From time to time I have tried to help out a small business owner in my neighborhood with marketing ideas and advice. Lately, we have been looking at Yelp and pondering how to mitigate the damage to her reputation from … Continue reading
Posted in Management, Marketing
Tagged bad reviews, branding, Google, reputation management, small business owner, Yelp
Leave a comment