Honey, have you seen my Apple Watch?


It’s 7:06 somewhere. I’m keeping my old watch for now, even though the battery died a few years ago.

All of a sudden, we are obsessed with watches. It started with those images of former Virginia Governor Bob McDonnell and his Rolex. You know, the one that Jonnie Williams gave to Maureen, who then gave to Bob, who wore it proudly—until the Feds took it away, and it became evidence in his corruption trial.

Now comes the Apple Watch, or should I say the “ideation” of an Apple Watch. It’s not here yet. All we know is that it will be available in early 2015. Its arrival must really be up in the air for Apple to pass up the holiday shopping season, but I suspect sales of the iPhone 6 and 6 Plus will be brisk enough to make stockholders happy.

Besides, Apple may have accomplished everything it wanted to do by simply teasing us with the simulacrum of a watch. Just a hint of what’s to come had everyone gushing. Time magazine ran a cover story this week, pointing out that Apple is brilliant at reinventing consumer product categories and making us desire things we ordinarily wouldn’t buy. The Apple Watch may very well be that next category, similar to the first iPods and iPads.

Remember when it was trendy to have an iPad? You’d walk into a meeting and some early adopter would be sitting there with his brand-new iPad propped up on its case, scrolling through emails or typing on a keyboard attachment. Get ready for the same thing all over again!

So for now, we wait for the $349 watch that we really don’t need.

Speaking of things we probably don’t need, here are some random thoughts I jotted down last week while watching Apple’s Big Event (on my iMac of course):

  • A live feed that wasn’t live. Based on comments I saw on Twitter, I wasn’t the only one who was disturbed by Apple’s bungling of its own live streaming of the event. The feed kept cutting out, and a translator’s voice was competing with Tim Cook’s voice. It didn’t seem like a good omen when the world’s largest tech company couldn’t get its technology right.
  • Apple nomenclature. How does Apple name things? I would have thought the new watch would be called the iWatch since we have the iPhone, iPad and iPod. According to Fast Company, there is already an iSwatch. Perhaps to close to iWatch?
  • Bigger and bigger iPhones. At the rate we’re going, the iPhone will soon be the same size as an iPad Mini (7.9”). Cook will then proclaim that this “new” device is faster, thinner and larger than ever before! At which point, the iPad Mini will be quietly phased out.
  • Apple socks and underwear. You saw it here first, folks. By weaving tiny sensors and chips into specially designed undergarments, Apple will take wearable technology to a new level. Brightly colored socks will make a fashion statement while diagnosing your running form, and extending the battery life of your Apple Watch and Apple Earrings (coming in 2016!).
  • U2 performance and free album. I suppose if I were in the auditorium and got to see U2 live, I’d be pumped. But the whole spectacle seemed overblown to me, especially when Bono and Cook announced that U2’s latest album would be available for free to iTunes’ 500 million account holders in just FIVE seconds. Okay, you did it. But we didn’t ask for it, and I wouldn’t say it’s U2’s greatest work.
  • Apple wins! The very fact that I’m writing this proves that Apple is winning on the PR front. As MarketWatch noted last week, Apple analysts were giddy, describing the unveiling as “magical,” and stock pickers gave Apple a solid thumbs up. The Apple mystique is alive and well.

All right, I admit it, I do look forward to seeing the new iPhones.

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The blogs that got away…

Abstract painting

As in life, blogging is about choosing the medium you want to work in.

This month marks the third anniversary of The Wayward Journey. It seems like a good time to take stock of how far I’ve come on the Journey, but I think I’ll leave some of that reminiscing for another day.

Instead, I want to talk about the blogs that got away because originally The Wayward Journey was to be but a stepping stone, a practice blog of sorts that would prepare me for my real work. There were so many other blogs I wanted to write!

You see, I was so excited about blogging in the fall of 2011 that I thought one blog was not enough. Heck, I needed seven or eight blogs! I suppose I was no different from anyone who’s ever caught fire and thrown himself headlong into a new endeavor. I was going to be a blogging machine. I had the fever.

I was enamored with WordPress and the ease with which you can set up a blog. However, I neglected to consider one tiny thing: You actually have to write something.

I never got past The Wayward Journey, and I’m not sure that’s a bad thing. The Wayward Journey suits me just fine. It gives me a chance to write about topics that I care about. It has honed by storytelling skills, helped me stay current with social media and, as I drew in some loyal followers, taught me discipline and the responsibility of producing something that matters to other people.

Still, I thought it might be fun to share with you my ideas for some of those other blogs, the ones that never saw the light of day.

  • DC PR Pro – My original intention was to quickly follow The Wayward Journey with a professional blog that I tentatively called DC PR Pro. This blog would be about the practice of public relations in the D.C. area. I even registered the name and created a test site. I may yet bring the DC PR Pro to life, but for now it sits on the cloud, waiting…
  • Credit Union All-Stars. This was an ambitious one. I had just left NAFCU and had credit unions on the brain. I envisioned a blog that would feature the opinions of various luminaries in our industry on a rotating basis. A kind of Huffington Post for credit unions. It would develop a huge following and generate lots of revenue for yours truly. Well, you can see how far that got.
  • Tiny Titans of Industry. I’ve always had a soft spot for small businesses, going back to my days at the National Restaurant Association. So this blog was to be an unabashed tribute to small business people, with profiles and lots of tips on starting a business and keeping it going.
  • I’m Your Handyman. I practically rebuilt my old house in West Springfield, from gutting the kitchen to remodeling the bathrooms, and everything in between. So each week, I would blog about a project around the house, complete with video.
  • Early in the Morning (our Song Shall Rise to Thee). This was to be the inspirational blog. I envisioned rising early each morning to write a fresh devotional, perhaps accompanied by a beautiful photograph. Only one problem: I don’t rise that early, and when I do, I’m definitely not inspired…except to make a pot of coffee.
  • The Art Blog. I once did a lot of photography, especially when I first got out of school and worked on some community newspapers. This blog was going to rekindle my love for images. I would either take or select an image of the week.

Looking back on these ideas, I have to shake my head. Blogging was just one part of what I planned for myself as embarked on my new, indie life in late 2011. I had visions of starting numerous business projects. Volunteering more. Even reading books. Can you imagine, actually reading a whole book from start to finish? The audacity of it!

Mostly what I think I’ve learned these past three years is that there are always possibilities, and it’s good to have ideas, lots of ideas. It keeps you fresh. But at some point, you have to pare down and focus on doing one or two things well rather than many things halfway. You have to choose your medium.

The Wayward Journey is like a favorite jacket. It’s the one I’ll always pull out of the closet to go on walks. It’s a bit worn, but it’s comfortable and I love to put things in its pockets—scraps of paper with ideas, receipts, a smooth rock I’ve found, reminders of places that I’ve been.

Sure, I have other jackets and lots of sweaters. And I occasionally wear those, too. So I may yet launch another blog, but I think I will always be on…The Wayward Journey.

Posted in Communications, Getting started | Tagged , , | 2 Comments

From ‘good eats’ to fine dining…

coffee with creamLooking for a good restaurant to go to this weekend? Then this post is for you.

I had a chance to be part of a local blogging team that is promoting our fair city of Washington in preparation for the Public Relations Society of America’s 2014 International Conference, Oct. 12-14, at the Marriott Wardman Park Hotel.

My post is on D.C.’s dining hot spots near the hotel and elsewhere around town.

Many thanks to Sheri Singer for organizing and editing our blog series. You might enjoy her post on “D.C. Fun Facts.” And thanks to the entire PRSA-NCC host committee!

Here are a few excerpts from my post, but you’ll need to go to the ComPRension website to get the list of “good eats.” Bon appétit!

It used to be the Washington dining scene was known mostly for its downtown “power-lunch” spots, formal dinner parties along Embassy Row or the dives on Capitol Hill for starving congressional staffers.

Then a funny thing happened in our nation’s capital. Ambitious young chefs started moving in and opening interesting new eateries. Ethnic neighborhoods blossomed, and there was suddenly a vibrant restaurant scene. Add in D.C.’s Southern roots and an emphasis on farm-fresh ingredients, and you have a gastronomical mixing bowl.

Today D.C. ranks #8 in “America’s Best Restaurant Cities” by Esquire magazine. In fact, the TV show Top Chef taped a season in D.C. And many D.C. area chefs have participated in the 12 seasons of Top Chef competitions, including Bryan Voltaggio, Mike Isabella, Spike Mendelsohn, and Carla Hall–a host on  ABC’s The Chew.

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Why limitations can lead to greater creativity


Six strings, 12 notes…what more do you need?

My guitar teacher, Matt, likes to remind me that there are only 12 notes in music—A, A#, B, C, C#, D, D#, E, F, F#, G and G#. Millions of songs and compositions, from hip-hop to classical, and they all are built on those same 12 notes.

He often will say that having fewer choices actually helps musicians focus and be more creative. He likens it to Italian cooking, where you have pasta, sauce and cheese, but those ingredients can be combined in many different ways. Too many ingredients, he says, gives you too many choices.

It seems counterintuitive, but you can increase your creativity by decreasing your options. Innovation often comes when there are constraints on our time, budget or resources.

So if you are struggling to come up with a new idea or an innovative business solution, maybe your thinking is too open-ended. The sky’s the limit sounds good in theory, but in practice we need boundaries and parameters.

You’ve probably admired artists who work in just one medium or use a certain technique or style. Those limitations seem to bring out their talent.

Theodor Geisel (aka Dr. Seuss) was once challenged by his editor to write a children’s book using fewer than 50 different words. Guess which famous Dr. Seuss book was the result of that challenge? If you’re thinking Green Eggs and Ham, you’re right!

An even more extreme example attributed to Ernest Hemingway can’t be verified, but it’s still a great story. Hemingway was supposedly having lunch one day with some fellow authors when he boasted that he could write a complete story using just six words. The other writers scoffed, but he bet them $10 each that he could do it. After they put their money on the table, he wrote these words on a napkin: “For sale: Baby shoes, never worn.” Needless to say, he collected his money.

Why does less freedom often lead to greater creativity? One reason is that constraints force us to look for unconventional ways around our limitations, and that gets our creative juices flowing. On the other hand, too much freedom tends to make us uncreative.

So try these little tricks if your well has gone dry:

Self-imposed deadlines. Writers know all about deadlines, and often that is what finally spurs them to finish a project that has been languishing. You can do the same thing to yourself by setting a timer or giving your team what seems like a totally unrealistic deadline. You’d be surprised how much you can get done and how creative the results are.

Low-budget. Lack of money is generally considered a negative, but a small budget can force you to innovate. Think about successful low-budget films that were made at a fraction of what they eventually grossed such as Rocky, Halloween, Napoleon Dynamite, Juno or Slumdog Millionaire. Remember The Blair Witch Project? It had a budget of only $60,000, but it grossed nearly $250 million!

Word limits. I’ve already given examples from Dr. Seuss and Hemingway, but consider the rules for haiku or that Twitter limits you to 140 characters. These limitations force you to be clever and can be applied to other content and design projects.

Extreme focus. Rather than trying to multi-task, go to the other extreme. Remove all distractions and force yourself to concentrate on only one, single thing for a half-hour or so.

Better brainstorming. Instead of a blank slate, give yourself a reference point, even if it’s not where you want to end up. One good example is to consider pitches that already have some traction. You can debate their merits, and in the process come up with better ideas.

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The ‘secrets’ to great leadership really aren’t secret


Photo of Lincoln from freerangephoto.com.

What makes a great leader?

I’ve been posing that question to credit union CEOs for an article I’m writing for NAFCU’s magazine. Without spilling too many beans, let me share with you some “secrets” I’ve learned about great leadership. I think you’ll see, though, that they really aren’t secrets at all. They’re tried and true ideas that you can apply to your own life and business, whether you work for a small firm, large enterprise or just want to improve yourself.

Don’t stop learning

The leaders I talked to were passionate about continual improvement and education. Leadership isn’t always “natural,” as much as we might like to think it blooms full force without any training or preparation. Leadership is a long process of learning, doing and improving, and then learning some more.

Learning comes in many forms and need not be an advanced degree. It can be attending seminars or earning a professional designation. As you become more senior, it might involve mentoring others, speaking at conferences or contributing articles to a journal.

Continual improvement means asking a lot of questions, not being afraid to admit you’re wrong and making needed changes in yourself and your organization. As one CEO told me, when you learn, you are thinking outside your normal way of seeing things. Be willing to step outside your comfort zone and see things from a new perspective.


Every CEO I interviewed talked about the importance of networking. Of course, this is one of the wonderful aspects of credit unions—it’s such a giving and sharing industry that you really have no excuse not to talk to your peers to get ideas and advice. But networking is not unique to credit unions. I’ve found that same eagerness to share among PR professionals, especially with the Independent Public Relations Alliance that I belong to. I’m amazed at how generous my fellow practitioners are in sharing resources and information. I highly recommend joining the professional organization that represents your industry.

People skills

If I could leave you with just one takeaway from my interviews, it would be this: Effective leadership is all about building relationships. Knowledge gets you started, but it is the ability to build relationships that moves you ahead. Every CEO I talked to put people skills at the top of his or her “must-have” list for a leader.

To be sure, it’s a balancing act. In a highly regulated industry like financial services, technical skills and operations experience still matter. That part you have to get right. But leaders don’t necessarily have to possess all that technical expertise themselves. That’s where delegation, trust and team building come in.


The CEOs I spoke to were quick to describe where they want to take their credit union. They had a vision. It seems to me that one of the clearest distinctions between leaders and followers is that leaders know what the future looks like, and they can motivate their teams to get there. It’s that passion and being able to drive your organization towards a goal that makes all the difference.


How could any self-respecting communicator write about leadership without mentioning the importance of communication? Without effective communication, you simply cannot lead. Period.

Managing and Leading Well

And speaking of managing and leading well…I had the privilege earlier this year of being involved in a book project for NAFCU. I’m pleased to say that Managing and Leading Well by Dan Berger and Anthony Demangone is out, and it’s getting rave reviews. To find out more about the book and see Dan and Anthony talk about leadership on the “CU Broadcast,” check out the link here.

Posted in Leadership, Management | Tagged , , , , , , , , | 2 Comments

Never send to know for whom the bell tolls

GraveMy brother Craig died 13 years ago at the end of August, two weeks before 9/11. It was a season of grief and sorrow as one fateful event spilled into another. All those feelings jumbled together—personal tragedy coupled with national tragedy, and no explanation for either.

Craig was 40 and vice president of research and development for a software firm in Atlanta. He was the genius behind his company’s chief product, a computer program he designed that allowed chip manufacturers to view their work in 3D.

He was at the top of his game, or so it seemed. But a few months after his sudden passing, just as we were getting over the shock, the coroner’s report arrived. Cause of death: cocaine poisoning. More grief and pain, and now stirred into the mix: guilt, anger and shame.

The explanation that we were first given, that he suffered a heart attack, stuck as my “official” explanation whenever friends or colleagues asked how he died.

It was a long, long time before I could tell anyone that my brother died of a drug overdose. It was a full six years before I really came to terms with his death. To my friends at Annandale United Methodist Church, if you saw a man standing in the cemetery one afternoon in late October 2007, that was me talking to my brother who is buried there. Tears came streaming down my face as I drove back to the office. I guess that visit was more cathartic than I realized.

My mom took Craig’s death the hardest. I think she sensed more than any of us that he was having difficulty. An anti-depressant was found in his apartment, along with dozens of empty beer cans. Some past behaviors began to take on new light.

Up until then, I had no first-hand experience with mental illness or addiction. When you come from a family of high achievers hardwired for success, these kinds of things aren’t supposed to be part of your makeup. They are viewed as signs of weakness that need to be stamped out, defeated through self-discipline and willpower. Like when you get hit hard in sports, and the coach tells you to walk it off and get back in the game.

I’ve since come to know better.

I can’t say that Craig occupies my mind every day, but I believe his spirit lives on in the volunteer work I do and in a greater sensitivity I now have towards addiction and those who suffer from it. And when someone famous like Philip Seymour Hoffman dies of an overdose or Robin Williams commits suicide, a little bit of the protective scab I’ve formed gets pulled off, drawing fresh blood, new hurt.

How many more brilliant stars like Hoffman and Williams must fall from the sky? How long must those with mental illness and addiction feel marginalized or inadequate or outright failures because of a disease they didn’t do anything to deserve and cannot shake off no matter how hard they try?

Robin Williams touched so many lives that maybe this time the dialogue will last a little longer. A few more attitudes will change, and our collective awareness will be raised a notch.

The poet John Donne reminded us that we’re all connected, and therefore diminished, by the passing of another. His words seemed all the more fitting to me when Williams died:

No man is an island,
Entire of itself,
Every man is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.
As well as if a promontory were.
As well as if a manor of thy friend’s
Or of thine own were:
Any man’s death diminishes me,
Because I am involved in mankind,
And therefore never send to know for whom the bell tolls;
It tolls for thee.

Posted in Purpose | Tagged , , , , | 10 Comments

Are you a good steward or a bad steward?

Bicycle help

Being a good steward means helping others achieve their goals.

Remember the scene in “The Wizard of Oz” when Glinda, the Good Witch of the North, asks Dorothy if she is a good witch or a bad witch? It’s right after Dorothy’s house lands in Oz, killing the Wicked Witch of the East in the process.

Dorothy proclaims that she’s not a witch at all, but it turns out she has much more power than she realizes. Enough to defeat the Wicked Witch of the West and return home to Kansas.

So I ask you, are you a good steward or a bad steward? And do you realize the power you have to do good—or harm—in your organization?

You might think that’s an odd question, but stewardship is the best word I can think of to describe the responsibility we have to care for the institutions we work for or derive value from, whether it’s an employer, school, church, club or civic group.

If you’re a leader, you need to learn to cultivate stewardship—and you need to be able to distinguish the difference between good stewards and bad stewards.

A steward is one who manages the property or affairs of another. It’s an Old English word that means guardian or keeper of the house or hall, but it has its roots in ancient Greece where servants were entrusted by their masters to run the affairs of the household. This is in keeping with the Christian interpretation of stewardship, which teaches that we are called upon to take care of what belongs to our Master, who has created everything on our behalf. While we are entrusted with the Earth and all that is on it, we do not own it. We are only its caretaker and in the end will be held accountable for how well we treat the planet and its inhabitants.

Businesses that practice stewardship have adopted a similar ethos of sustainability, future-focused performance, and a sense of purpose and responsibility that puts the well-being of employees, consumers and community above short-term financial gain.

Every organization has its stewards. They volunteer their time and talent for the betterment of the organization. They live the institution’s values, carry on its traditions, preserve its history and instill its culture. They are the teachers, the doers, the fixers, the organizers, the counselors and the peacekeepers.

Here are some characteristics that identify good stewards:

  • Good stewards are committed to selfless service. They have no desire for power. They do not need to be in charge or exert control over others. They are responsible and accountable without any prompting or prodding.
  • Good stewards believe in sustainability. They understand that they are building value not for themselves but for their customers, members, shareholders or future generations.
  • Good stewards practice inclusiveness. They welcome all into the fold. No one is turned away. They always find a way to bring new blood into the organization.
  • Good stewards embrace innovation and change. They understand that while the organization’s principles are unchanging, the means to achieving them are not. They welcome new ideas and fresh perspectives.
  • Good stewards are team players, and they’re quick to give others credit. They work together to reach goals.
  • Good stewards believe in communication and being transparent. They gladly seek advice and feedback from their stakeholders.
  • Good stewards always acknowledge and thank the master they serve.

But sometimes stewards lose their way or get led astray. Here are signs that your stewards need redirecting:

  • Bad stewards perpetuate the status quo only for the sake of preserving it. They resist change and are afraid of innovation.
  • Bad stewards cultivate exclusivity. They may not mean to, but they shut out new volunteers. They stick to themselves and fail to welcome newcomers.
  • Bad stewards don’t share information. They make decisions unilaterally because they know best.
  • Bad stewards develop an ownership mentality. They want to control every situation.
  • Bad stewards let selfishness creep into the organization. They seek to preserve their department or committee at the expense of others.
  • Bad stewards have lost sight of the organization’s founding principles, substituting instead what is expedient or best meets their needs.
  • Bad stewards are no longer accountable. They have amassed too much power to be challenged. They are beholden to no one.

Stewardship makes organizations work. Good stewardship propels us forward, but bad stewardship stymies growth and can lead to an organization’s decline. Make sure you’ve got the good stuff, and plenty of it.

It’s too bad we can’t throw a bucket of water on the bad stewards and watch them melt away like the Wicked Witch of the West. But that is the challenge of leadership, bringing bad stewards back into the fold (if possible) or weeding them out if they are beyond saving. That’s not always easy, but you’d be surprised what a powerful force for change good stewardship can be.

Posted in Communications, Leadership, Management | Tagged , , , , , , | 2 Comments

‘A great day lies ahead in the not-too-distant future’

TimeI have a new Tuesday evening tradition. After my guitar lesson at Music & Arts, I head over to Panda Express for some stir-fry. This is a big change because I’ve always stopped off at Roy Rogers for the #1 meal (cheeseburger, fries and a Coke).

Now that I’m on a health kick, Roy Rogers is out and vegetables are in. Yes, we’re talking those green leafy things. I don’t even get the rice. I go straight for the side order of mixed veggies.

So last night, after eating more broccoli than anyone should have to eat in an entire year, I broke open the fortune cookie that Panda Express had prepared especially for me.

I have to admit, I was impressed by the appropriateness of the message—“A great day lies ahead in the not-too-distant future”—because it summed up some thoughts I had earlier in the day about long-term planning and the choices I’ve made to get to where I am now. It also made me realize that one of the reasons I’ve abandoned Roy’s is because I recognize that what I eat has an impact on my future health and well-being.

In life and work, we’re constantly faced with decisions that are present-focused or future-focused. We must learn to balance these two, often competing poles—planning for the long term, yet dealing with the short term. We have to stick to our plans so we can actually accomplish our goals. It’s that stick-to-itiveness that’s the hard part.

You may have heard of the Stanford marshmallow experiment conducted by psychologist Walter Mischel in the early 1970s. Mischel wanted to know if pre-school children were capable of delaying gratification to achieve a goal. He gave each of his little test subjects a marshmallow and told them they could eat it right away; however, if they were willing to wait 15 minutes, he would reward them with a second one.

Most of the children ate the marshmallow, but about a third waited long enough to earn a second treat. From what I’ve read, this experiment has been repeated numerous times, always with similar results.

Mischel tracked the kids over time and discovered that those who delayed gratification had better life outcomes. They had higher SAT scores and were higher achievers in whatever field they had chosen.

A 2012 University of Rochester experiment found that a child’s belief in the promise of a second marshmallow has a big impact on the outcome. In that study, the pre-schoolers were divided into two groups—one had a promise kept just before the test; the other one had a promise broken. Those in the “promises-kept” group were able to wait four times longer than their peers in the “promises-broken” group.

There’s no doubt that staying focused, learning self-discipline, believing in what you’re doing, and operating from a place of trust and support can help you reach your long-term goals. Sure, the road ahead may be bumpy. Inevitably there are challenges and setbacks, and you may question the decisions you’ve made. But staying future-focused will get you to your destination.

Last year, after being self-employed two years, I considered calling it quits and going back into the job market. I wasn’t where I wanted to be financially, and I had my doubts I would ever get there. To be honest, I was impatient and very present-focused. I was like an investor who hasn’t earned the return he expected in one year, so now he wants to take out all of his money.

But the future-focused voice inside me said, “Don’t throw in the towel just yet. Give yourself another year. Just keep working your plan.” And remarkably, things have picked up. I’m beginning to believe what it said in that fortune cookie: “A great day lies ahead in the not-too-distant future.” I think that might be a promise that gets kept.

Posted in Getting started, Goal setting, Management | Tagged , , , , , | 10 Comments

Best practices for blogging and posting on social media

Social media iconsMaybe I should go back to posting my blogs on Tuesdays…or Thursdays. Or maybe Saturday is best?

We’ve all seen those articles about the best times to post on social media if you want to increase visits, shares or click-throughs. It’s enough to make your head spin, and often the research is contradictory.

For example, a few weeks ago, the folks on the Social Media Week blog gave their take on the best times to post on Facebook, Twitter, LinkedIn and Google+. Here’s a quick summary:

Facebook – Thursdays and Fridays

Twitter – Monday through Thursday, 1-3 p.m.

LinkedIn – Tuesdays and Thursdays, 7-9 a.m.

Google+ – Wednesday, 9 a.m.

Other research by Dan Zarrella shows Saturday is the best day for sharing on Facebook and engaging on Twitter. And Buffer says retweets are best at 5 p.m., and click-throughs are better at noon or 6 p.m.

If you’re like me, you use social media to push out content from your blog. Once I’ve posted on The Wayward Journey, I also put links on Facebook, LinkedIn, Twitter and Google+. I usually do this within a few minutes of pressing the “publish” button. But wait, should I not post until 1 p.m. on Twitter? Or maybe 5 p.m.? Should I hold off until Friday for Facebook? Or wait till Saturday?

Rather than going nuts trying to determine the best time to post, I suggest to my clients (and remind myself) that it’s better to focus on the basics, especially when you first start blogging.

Here are a few best practices to consider (and that I admit I fall down on):

Post consistently. Pick a day and time to post that works for you (e.g., every Tuesday at 9 a.m.) and then stick to it. Readers reward bloggers who keep to a schedule. Followers especially appreciate receiving posts on time. (This is an area where I definitely need to improve. Lately, I’ve been trying to post on Wednesday mornings. Let’s see if that sticks.)

Define your brand and then deliver on its promise. If you start a blog for dog owners and then post articles on cats, you’ve just lost most of your readers. Choose a subject area to blog on and then stay on topic. That goes for all social media channels that you post on.

Use visual elements. Research shows that including photos, videos or infographics with your posts will boost shares. Visual elements also increase readability.

Inspire awe, laughter, amusement or joy. BuzzSumo analyzed the top 10,000 most shared articles and found that positive emotions are far more popular than negative ones. The least popular emotions were sadness and anger. While it may feel good to vent online, it’s not the best way to build readership.

Be aware of what people like. BuzzSumo also found that people love to share lists, how-to articles, and “what” and “why” posts. You may not always have this type of content to post, but it’s good to keep it in mind if you do.

Write clearly and in a lively style. To me, the best blogs are the ones that have a unique voice, a clear purpose and offer up well-written content. Put another way, respect your readers. Take the time to write a good blog post.

Share something about yourself. Blogging is a social media, so engage your readers. Welcome comments and feedback. Avoid using your blog to simply promote your company or repost marketing content. Put some life into it!

Ten is the optimum number for lists. BuzzSumo says 10 is the lucky number, so I’m leaving you with this 10-point summary of its research. Some of these may surprise you.

  1. Inspire awe, laughter or amusement.
  2. Appeal to people’s narcissistic side (think BuzzFeed quizzes).
  3. Long-form content has less competition and more shares on average.
  4. List posts and infographics are more likely to be shared.
  5. Make sure your article inspires trust. Have a byline and bio. Make sure you have a professional logo and design as well.
  6. Mix text with visually appealing elements.
  7. Implement social metadata such as the Facebook preview image.
  8. Reach out to influencers before you write your content.
  9. Promote your articles (after they’ve been published for a week).
  10. Tuesday is the best day to publish and promote content.

Happy blogging!

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