Designers are the unsung heroes of communications

brush with colors

Good designers are one part artist and one part marketer.

I’ve been working on a white paper for one of my clients, and this past week I got to see how the designer turned my copy into a fresh, reader-friendly piece that really pops. I was truly amazed by the transformation of the text, and it reminded me once again how important good design is to public relations and marketing.

I often think designers are the unsung heroes of communications. Their work has a huge impact on how well our collateral, ads or websites are received. Good design is indispensable to reaching audiences.

Over the years, I’ve worked with good designers and bad designers. The bad ones may have a lot of talent, but they focus too much on their design and not enough on the client’s needs. Their artwork doesn’t support the text or the project’s goals. It overshadows and dominates. I guess you might call it art for art’s sake. Just as bad are those designers unwilling to take a chance. Their artwork is merely decorative, more of an ornament or embellishment of the text.

Good designers aren’t just creative; they go beyond their art to come up with design solutions that meet the client’s business objectives and support its brand identity. In a well-designed piece, you don’t really notice where text and graphics begin and end. Words and images combine to create something that is greater than the parts. It’s holistic. It has impact. And it gets results.

I’ve always obsessed over design, even as a word person. When I became the editor of the Chesapeake Post at the ripe age of 24, I spent hours poring over its pages, trying to figure out ways to streamline and modernize the layout of a tiny, sleepy weekly newspaper that hadn’t had a makeover in years.

My interest in design has continued throughout my career in public relations. For this latest white paper, my job was to research and write the piece. Still, I couldn’t help but create text boxes for sidebars and place subheads and pull quotes in the text where I thought it was appropriate.

I was tickled to see that the designer picked up on some of my ideas. But more importantly, the designer created graphics that went far beyond what I had envisioned. It was the difference between me drawing a stick figure and Leonardo da Vinci painting the Mona Lisa.

You may think that you aren’t in a position to influence design. Perhaps you do media relations, plan events or write content. But even writers and planners can make design suggestions. And if it’s your project, you have no excuse for not taking an active interest in how it looks.

So what do you look for in a good designer, or what can you do to make sure the designer you already have is producing designs to your satisfaction?

Here are a couple of thoughts:

  • In addition to demonstrating artistic ability, designers need to possess a good working knowledge of production techniques. If it’s a printed piece, do they understand the printing process? How to prepare files? How to select inks? The different types of presses? If it’s a digital design, are they up on the latest technology and creative tools? Do they understand how their designs will change on mobile formats?
  • Take the time to explain the purpose of your piece and its intended audience. This is key. The designer must understand your marketing and business strategy and be able to produce a product that meets your needs. Lisa Nalewik, writing for the blog Savvytalk, suggests that in addition to being talented, designers must have an:
    • Excellent understanding of business and marketing fundamentals, particularly how to leverage business and marketing knowledge to create end products that meet or exceed a client’s goals and expectations.
    • Ability to visualize and experience end products you’re creating through the eyes of the target audience (and sometimes, multiple target audiences)…Another popular way of saying the same thing is “Being able to walk in someone else’s shoes.” In this case, the shoes of your target audience.

These last two criteria are what separate mediocre designers from truly good designers. The designers who can work magic are the ones who understand that the real measure of success is not whether a design looks pretty but whether it achieves the client’s business goals.

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Breathing life into the Valley of Dry Bones


Behold, I will cause breath to enter you, and you shall live.” – Ezekiel 37:5


My visits to Greensville Correctional Center, Virginia’s largest prison, remind me of one of Ezekiel’s visions. It’s the one in Ezekiel 37 where God restores a valley of dry bones to life. Ezekiel records that there is a noise and rattling of bones as God breathes life into the dead.

Whenever our Kairos prison ministry team enters Greensville, God causes dry bones to rise up. The spiritually dead are awakened. Our team recently completed a four-day retreat with 42 inmates, and there was no shortage of miracles as life was breathed into the Valley of Dry Bones.

It’s hard to explain what a Kairos Weekend is all about. Some call it a short course in Christianity. While that’s correct, it really doesn’t do it justice. It’s kind of like saying that Jesus was a guy who lived 2,000 years ago and not mentioning that he’s the son of God and the redeemer of mankind.

All I can say is that during our Kairos time, we always see amazing transformations. It may not happen with every man, but it occurs with enough frequency and in such powerful ways that we know that something wonderful is at work. We know it’s not us, so it must be God.

Iron chain link

The Kairos prison ministry program is helping to break chains and renew faith.

There was a time when I would have scoffed if you told me that men behind bars could be changed simply by the power of forgiveness and love. But I have seen it with my own eyes. Men have learned to trust again, to forgive others and themselves, to live with new purpose, and to spread a message of hope and light in a place of darkness.

I admit that there was also a time when my belief in God’s healing power was about the size of a postage stamp. My bones were dry. But Kairos and Greensville changed that. I’ve gone from a postage stamp to a railroad car, and I’m working on a freight train.

On Sunday night at our closing ceremony, a group of us joined the prison’s praise band to sing about an army rising up to “Break Every Chain.” As I looked around the gymnasium filled with well over 200 people, I realized that the Valley of Dry Bones had stood up as an army, an entire room filled with inmates, visitors and our Kairos team moved by the power of Jesus.

You don’t have to attend a Kairos Weekend to see that America’s criminal justice system cries out for change. We lock up more young men in their prime than any other country, and those men are disproportionately black. We do very little to rehabilitate them and support them when they are released. Is it any wonder that many of them return to prison?

Still, we know that Kairos is making a difference in their lives. Recidivism rates go down in prisons that have Kairos and so does inmate-on-inmate violence. We know that Kairos has reunited families, restored relationships and led to jobs when inmates are released. At the very least, it gives them a new sense of decency and respect for themselves and others. For some, it is an absolute lifesaver.

About 90 percent of the incarcerated in the U.S. will be released at some point. They’ll move back home or into new neighborhoods. Not all of them will have the benefit of Kairos, but those who do will be better equipped to start their lives over. If a former resident of Greensville moves next door to me, I know I would want him to have had a Kairos experience.

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Libraries can teach us something about customer experience

libraries

The old and the new at libraries seem to make for a good customer experience. Photo from freerangestock.com.

When’s the last time you went to the library, and what did you go for?

If you’re like most Americans, you’ve used your local library’s services at least once over the past 12 months to borrow books or other media, do research, use the computers or access the Internet. That’s according to a nationwide survey conducted last December by the Pew Research Center.

You’d think in the digital age that library use would have dwindled. After all, most of the research I did as a college student can now be done on a tablet while sipping coffee at Starbucks. And books? Who needs them when you have a Kindle?

But libraries are alive and well. In fact, U.S. libraries circulate something like 2.5 billion books and other materials each year. Getting a library card is still a rite of passage for a young person or immigrant.

“Despite the Internet, it seems, libraries persist—even thrive,” the Carnegie Reporter tells us. The Reporter notes that visits per capita and circulation have gone up even as the Internet has reached into every area of American life.

It was Andrew Carnegie who almost single-handedly created America’s public library system, donating the funds to build 1,689 libraries in the U.S. starting in 1889. The hallmarks of a Carnegie Library were public support for its construction and operation, free service for all, and an open-stacks or self-service policy.

Over a hundred years later, more than half of the original Carnegie Libraries are still in use. In New York City, 31 of the original 39 libraries remain the nucleus of the New York Public Library system.

It’s amazing to me how libraries have remained vital amid change and upheaval. With the exception of schools and universities, what other institution can claim such a lasting and profound legacy as the public library system?

In the Pew survey, 91 percent of Americans aged 16 and older said public libraries are important to their communities; and 76 percent said libraries are important to them and their families.

Libraries have survived and thrived over the years by understanding their mission and putting the needs of their customers first. But it wasn’t always that way. At one time, libraries acted as reliquaries, veritable temples to learning. Librarians were the keepers of rare books and manuscripts, the guardians of knowledge. Libraries were for the privileged few, the learned, the educated, the literati—heavens, not the great, unwashed masses.

The Carnegie Libraries changed that. To have open stacks where everyone could help themselves to books, oh my gosh, what a welcome change!

Whenever I’m at a library, I love spending time in the shelves, exploring or chasing down books I’ve looked up in the catalog.

library

Did you know that next week (Oct. 19-25) is National Friends of Libraries Week?

When I was an undergraduate at U.Va., one of my favorite haunts was Alderman Library, whose open stacks occupied a series of half-floors, accessible by narrow, metal staircases. Each time I ventured into the recesses of the stacks, it was an adventure. There was no telling what I would find. As a graduate student at George Mason, I also spent many an hour in the stacks at Fenwick Library, always finding something that I didn’t know was there.

Okay, that’s me waxing nostalgic. But what makes libraries hip today?

Here are three things they continue to do right that you might want to pay attention to in your own organization:

  1. A place to go to. Sociologist Ray Oldenburg wrote about our need for a “third place” between home and work where people can gather, connect and enrich themselves and society. It could be a cafe, a hair salon, a pub…or a library. As it turns out, we don’t always like to read or study alone. Libraries are inviting spaces where people can spend time lost in a book, engage with others or attend a class or lecture. It’s safe, it’s free, you don’t have to buy anything and you can stay as long as you want. What about your business, how inviting is it to customers?
  2. Improvement. Libraries are integral to our concept of self-improvement, the idea that through education and individual initiative we can have a better life or career. As the Carnegie Reporter notes, “if you think self-improvement is dead, or is only the kind of thing people do at the gym nowadays, you need to visit a public library or two—particularly in a neighborhood full of new Americans. They need a place to go where they can pursue the mission of improvement, which after all is what made them come to this country to begin with.” Does your organization have a culture of improvement?
  3. Adaptation. If you haven’t set foot in a library since childhood, you might be surprised by what you find. Yes, there are still a lot of books. But there are rows of computers, too. And you’ll likely find CDs, DVDs and books on tape. At tax time, you’ll see volunteers helping people prepare their returns. You’ll see kids programs, job fairs, speakers, tutors, translators and teachers. There’s free Wi-Fi, and the library’s website is rich with content and free access to specialty publications and subscription-only periodicals. How much has your business changed in the last decade?

I’m excited about the new technology ideas that Pew Research asked Americans about in its study. Apparently some libraries are already exploring these. See what you think:

  • Online research services allowing patrons to pose questions and get answers from librarians: 37% of Americans ages 16 and older would “very likely” use an “ask a librarian” type of service, and another 36% say they would be “somewhat likely” to do so.
  • Apps-based access to library materials and programs: 35% of Americans ages 16 and older would “very likely” use that service and another 28% say they would be “somewhat likely” to do so.
  • Access to technology “petting zoos” to try out new devices: 35% of Americans ages 16 and older would “very likely” use that service and another 34% say they would be “somewhat likely” to do so.
  • GPS-navigation apps to help patrons locate material inside library buildings: 34% of Americans ages 16 and older would “very likely” use that service and another 28% say they would be “somewhat likely” to do so.
  • “Redbox”-style lending machines or kiosks located throughout the community where people can check out books, movies or music without having to go to the library itself: 33% of Americans ages 16 and older would “very likely” use that service and another 30% say they would be “somewhat likely” to do so.
  • “Amazon”-style customized book/audio/video recommendation schemes that are based on patrons’ prior library behavior: 29% of Americans ages 16 and older would “very likely” use that service and another 35% say they would be “somewhat likely” to do so.
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The power of a handwritten letter

Pen on paper

When’s the last time you put pen to paper?

This week I’ve been writing letters to inmates at the Greensville Correctional Center in Jarratt, Va. Forty-two handwritten letters to be exact. And I’m not alone. There are about 45 volunteers on our Kairos prison ministry team, and each of us is writing 42 letters. That’s 1,890 handwritten letters.

We call then Agape letters. Agape is a Greek word for brotherly or Christian love. Agape love is unconditional love. Our letters will be delivered to men who often tell us they never receive any letters at all, not even from family members. So receiving a handwritten note of encouragement with absolutely no strings attached is a very rare occurrence. Now multiply that by 45. It’s powerful.

When I first joined the Kairos team three years ago, my cursive writing skills had atrophied to the point where I could barely write a sentence. My hand cramped up, my lines were slanted, my letters all ran together. It was a mess.

Like many people, I had developed my own style of half printing, half cursive writing that even I couldn’t decipher. Most of my writing was done at a keyboard, not with pen and paper.

But there’s something about a handwritten note. Both the act of writing one and receiving one are heartfelt expressions of our humanity. Sender and receiver are elevated to a higher plane of interaction and connection that transcends normal communication about where to have lunch or when that big project is due.

You put effort and thought into a handwritten note. Holding a pen, paying attention to your letters and carefully choosing your words force you to concentrate. And you treasure a handwritten note when you receive it. My grandmother would send me letters well into her 90s (she lived to be 99) that I held onto for many years.

Writing on the HBR Blog, John Coleman makes a strong case for the lost art of handwritten correspondence, noting that in an age of emails and instant texting, handwritten notes can have a huge impact.

“It may seem nostalgic,” he says, “but I still believe there’s room for the handwritten note in personal and professional communication. They cost something, mean something and have permanence in a way emails and text messages don’t. They let the people in our lives know we appreciate them enough to do something as archaic as pausing for 15 minutes to put pen to paper in an attempt to connect and sustain a relationship with them…perhaps in writing personal notes to our friends and colleagues, we can reach out to others in a way that creates a lasting, positive connection.”

Great leaders, coaches and salespeople know the secret of a handwritten note. In a world obsessed with email open rates, ad impressions and sales conversions, what do you think the open rate is for a handwritten note? I mean a real handwritten note, not a fake one made my marketers to look like a real one.

I would say the open rate for a handwritten letter is 100 percent. 100 percent! Now that’s an awesome rate. Think about it.

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Seven things not to do if you want good volunteers

boardroom

If you feel your organization is at its best when the boardroom is empty, you may have a problem.

Some years ago when I was volunteering on a board, the chairperson turned to me at a meeting and whispered, “I’ve given up way too much of my time for this organization.” I was surprised to hear her say that because she was one of our most dedicated members. After all, she was the one who recruited me to serve.

I decided later that she was going through volunteer burnout, which happens when organizations demand too much of too few people. The year after she stepped down as our chair, she virtually disappeared. I would see her occasionally at events but only briefly. Then, poof, she was gone for good.

I’ve thought many times about what makes volunteers stick around after their terms are up, serving in various capacities year after year. Or what prompts them to drop out completely, sometimes from exhaustion or frustration, or both.

From homeless shelters and food banks to small-town symphonies and little league teams, our world is a better place to live because of volunteer organizations. Yet, sadly, many of these beneficent institutions are poorly managed. Sometimes they are so badly run that they drive away even the most committed volunteers.

If you want your volunteers—or your paid employees—to stick around, here are seven things I have learned over the years not to do:

  1. Keep your vision a secret. For some organizations, it’s crystal clear why they exist. It’s very easy to see how their mission is impacting people’s lives. Other groups seem to be holding on to the vestiges of a forgotten era. These groups have no clear purpose and are simply marking time. Does your organization have a reason to exist? Make sure volunteers understand they are there to further the mission, not to advance their own agenda or pad their resume.
  2. Provide lousy leadership. Can you blame a volunteer for quitting if everything is disorganized, meetings last until midnight or an ineffective leader won’t step aside? Volunteers aren’t paid, so we really can’t expect much of them, can we? Besides, he goes off the board next year, so why rock the boat? This kind of thinking is dangerous. Developing leaders and holding them accountable is probably the single most important thing an organization can do—and the biggest reason why volunteers leave if good leadership is missing.
  3. Poorly train your people. Just leave them in the dark. They’ll learn soon enough. Don’t pass along any records or notes. Don’t develop any training materials or do any kind of orientation. Onboarding? What’s that? Let them learn through osmosis like the rest of us.
  4. Don’t set clear expectations. I hate to say it, but I have served on committees where I have absolutely no responsibilities. I attend meetings, join in the discussion and vote, but that’s about it. No one has ever said, “Jay, this is what we expect from our members. If you don’t think you can perform these duties, then we suggest that you not serve.” Give your volunteers goals and assignments. Believe me, they will perform better and derive more satisfaction than if you don’t ask them to do anything at all.
  5. Work your best volunteers to death. Volunteer burnout occurs when organizations rely too heavily on just a few volunteers or major responsibilities are consolidated into a handful of powerful positions. Often the unlucky person who has agreed to take on a top job is burdened with a huge amount of administrative work. Look for ways to lighten the load and redistribute work to other members who are willing to help.
  6. Ignore the succession plan. Every organization should have a clear and transparent process for electing or appointing new officers. If you have any say in succession planning, make sure your leaders have term limits. A person who’s allowed continue as chairman for 30 years may think that he’s providing a lifetime of service, but it also means a lot of other people never got a chance to serve. A whole generation of future leaders got shut out. Succession planning is one part continuity and one part new blood. Don’t forget the new blood part.
  7. Don’t thank your volunteers. While it’s true that serving is its own reward, many volunteer jobs are pretty thankless. Take the time to recognize volunteers for all they do. Make people feel good about their volunteer work.
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Stop procrastinating and start hustling

Lincoln

It’s a myth that Lincoln wrote the Gettysburg Address on the back of an envelope just before his most famous speech. He actually began writing it weeks in advance. He said of procrastinators: “Things may come to those who wait, but only the things left by those who hustle.”

I’ve been thinking about writing about procrastination for some time now, but I keep putting it off. Ha, ha, but it’s true. For some people, this post will seem foreign. You are the ones who tackle every project with gusto and vigor, never pausing until it is finished. You need not read any further. You’re excused.

But if you find your mind wandering, if you waver when you know a deadline is looming, if you have trouble staying on track and following through, this post is for you.

First of all, if you’re a procrastinator, you’re in good company. Many highly successful people procrastinate. I’ve been reading Doris Kearns Goodwin’s Bully Pulpit, which is about Theodore Roosevelt, William Howard Taft and the golden age of journalism. I was surprised to learn that Taft was an inveterate procrastinator, yet he served as solicitor general, secretary of war, president and chief justice of the United States. Other famous procrastinators, according to the The Daily Beast, include Bill Clinton, Leonardo da Vinci, Franz Kafka and St. Augustine.

Gonzo journalist Hunter S. Thompson took procrastination to new heights. He was assigned to cover the Kentucky Derby in 1970 by Scanlan’s Monthly, and he missed the deadline. With a courier waiting at his hotel room door for his story, he began ripping pages of notes straight out of his notebook and handing them to the courier. He thought his career was over, but his piece won rave reviews.

I do not recommend imitating Thompson’s celebrated work habits or lack thereof.

Mindtools.com has a little test you can take to see if you are a procrastinator. I found that I am a “mild procrastinator.” At least I didn’t slip into the “procrastinator” category, which indicates that you are missing deadlines and wasting a lot of time. That’s time, by the way, that you could be using to get critical tasks completed. If you don’t believe me, take inventory of the cost of dragging your feet. How much business are you losing? How much more could you get done if you closed the gap between what you intend to accomplish and what you actually do?

But how to overcome procrastination? I think we all know intuitively what we should be doing to buckle down, but here are five ideas in case you are hopelessly mired in procrastination. These are good reminders for mild procrastinators, too.

  1. Keep a schedule of tasks and projects. When are your projects due? How much time will it take to accomplish them? A little trick I learned years ago from my publishing days is to count backwards from the date you want to deliver the finished, printed piece. You not only know when your part is due, but you understand how if you miss your deadline, it could throw off the whole project.
  2. Divide big projects into smaller pieces. So often we become overwhelmed by the enormity of an assignment. But if we break it down into its logical parts, we can tackle just about anything. It also helps to have an action plan that spells out each milestone and its expected completion date.
  3. Get other people involved. When you’re part of a team, peer pressure helps to ward off procrastination. You don’t want to let down your team members, and they will hold you responsible for your share of the work. You might also ask someone you trust to hold you accountable for your goals and deadlines. Accountability groups are a good way to do that.
  4. Tackle your toughest assignments at the beginning of the day. Most time-management experts will tell you that you’re freshest in the morning, and that’s the ideal time to get the hardest chores off your plate. Author Brian Tracy calls it “eating a frog.” If you can get your frogs out of the way first thing, you’ll end the day having accomplished what is really important.
  5. Reward yourself. If you’ve met your deadline or finished a particularly tough assignment, give yourself a break! Take a little time to relax and do something enjoyable before you take on your next project. The same goes with your team. Reward your organization for a job well done.

How about you? How do you deal with procrastination?

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Honey, have you seen my Apple Watch?

Watch

It’s 7:06 somewhere. I’m keeping my old watch for now, even though the battery died a few years ago.

All of a sudden, we are obsessed with watches. It started with those images of former Virginia Governor Bob McDonnell and his Rolex. You know, the one that Jonnie Williams gave to Maureen, who then gave to Bob, who wore it proudly—until the Feds took it away, and it became evidence in his corruption trial.

Now comes the Apple Watch, or should I say the “ideation” of an Apple Watch. It’s not here yet. All we know is that it will be available in early 2015. Its arrival must really be up in the air for Apple to pass up the holiday shopping season, but I suspect sales of the iPhone 6 and 6 Plus will be brisk enough to make stockholders happy.

Besides, Apple may have accomplished everything it wanted to do by simply teasing us with the simulacrum of a watch. Just a hint of what’s to come had everyone gushing. Time magazine ran a cover story this week, pointing out that Apple is brilliant at reinventing consumer product categories and making us desire things we ordinarily wouldn’t buy. The Apple Watch may very well be that next category, similar to the first iPods and iPads.

Remember when it was trendy to have an iPad? You’d walk into a meeting and some early adopter would be sitting there with his brand-new iPad propped up on its case, scrolling through emails or typing on a keyboard attachment. Get ready for the same thing all over again!

So for now, we wait for the $349 watch that we really don’t need.

Speaking of things we probably don’t need, here are some random thoughts I jotted down last week while watching Apple’s Big Event (on my iMac of course):

  • A live feed that wasn’t live. Based on comments I saw on Twitter, I wasn’t the only one who was disturbed by Apple’s bungling of its own live streaming of the event. The feed kept cutting out, and a translator’s voice was competing with Tim Cook’s voice. It didn’t seem like a good omen when the world’s largest tech company couldn’t get its technology right.
  • Apple nomenclature. How does Apple name things? I would have thought the new watch would be called the iWatch since we have the iPhone, iPad and iPod. According to Fast Company, there is already an iSwatch. Perhaps to close to iWatch?
  • Bigger and bigger iPhones. At the rate we’re going, the iPhone will soon be the same size as an iPad Mini (7.9”). Cook will then proclaim that this “new” device is faster, thinner and larger than ever before! At which point, the iPad Mini will be quietly phased out.
  • Apple socks and underwear. You saw it here first, folks. By weaving tiny sensors and chips into specially designed undergarments, Apple will take wearable technology to a new level. Brightly colored socks will make a fashion statement while diagnosing your running form, and extending the battery life of your Apple Watch and Apple Earrings (coming in 2016!).
  • U2 performance and free album. I suppose if I were in the auditorium and got to see U2 live, I’d be pumped. But the whole spectacle seemed overblown to me, especially when Bono and Cook announced that U2’s latest album would be available for free to iTunes’ 500 million account holders in just FIVE seconds. Okay, you did it. But we didn’t ask for it, and I wouldn’t say it’s U2’s greatest work.
  • Apple wins! The very fact that I’m writing this proves that Apple is winning on the PR front. As MarketWatch noted last week, Apple analysts were giddy, describing the unveiling as “magical,” and stock pickers gave Apple a solid thumbs up. The Apple mystique is alive and well.

All right, I admit it, I do look forward to seeing the new iPhones.

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The blogs that got away…

Abstract painting

As in life, blogging is about choosing the medium you want to work in.

This month marks the third anniversary of The Wayward Journey. It seems like a good time to take stock of how far I’ve come on the Journey, but I think I’ll leave some of that reminiscing for another day.

Instead, I want to talk about the blogs that got away because originally The Wayward Journey was to be but a stepping stone, a practice blog of sorts that would prepare me for my real work. There were so many other blogs I wanted to write!

You see, I was so excited about blogging in the fall of 2011 that I thought one blog was not enough. Heck, I needed seven or eight blogs! I suppose I was no different from anyone who’s ever caught fire and thrown himself headlong into a new endeavor. I was going to be a blogging machine. I had the fever.

I was enamored with WordPress and the ease with which you can set up a blog. However, I neglected to consider one tiny thing: You actually have to write something.

I never got past The Wayward Journey, and I’m not sure that’s a bad thing. The Wayward Journey suits me just fine. It gives me a chance to write about topics that I care about. It has honed by storytelling skills, helped me stay current with social media and, as I drew in some loyal followers, taught me discipline and the responsibility of producing something that matters to other people.

Still, I thought it might be fun to share with you my ideas for some of those other blogs, the ones that never saw the light of day.

  • DC PR Pro – My original intention was to quickly follow The Wayward Journey with a professional blog that I tentatively called DC PR Pro. This blog would be about the practice of public relations in the D.C. area. I even registered the name and created a test site. I may yet bring the DC PR Pro to life, but for now it sits on the cloud, waiting…
  • Credit Union All-Stars. This was an ambitious one. I had just left NAFCU and had credit unions on the brain. I envisioned a blog that would feature the opinions of various luminaries in our industry on a rotating basis. A kind of Huffington Post for credit unions. It would develop a huge following and generate lots of revenue for yours truly. Well, you can see how far that got.
  • Tiny Titans of Industry. I’ve always had a soft spot for small businesses, going back to my days at the National Restaurant Association. So this blog was to be an unabashed tribute to small business people, with profiles and lots of tips on starting a business and keeping it going.
  • I’m Your Handyman. I practically rebuilt my old house in West Springfield, from gutting the kitchen to remodeling the bathrooms, and everything in between. So each week, I would blog about a project around the house, complete with video.
  • Early in the Morning (our Song Shall Rise to Thee). This was to be the inspirational blog. I envisioned rising early each morning to write a fresh devotional, perhaps accompanied by a beautiful photograph. Only one problem: I don’t rise that early, and when I do, I’m definitely not inspired…except to make a pot of coffee.
  • The Art Blog. I once did a lot of photography, especially when I first got out of school and worked on some community newspapers. This blog was going to rekindle my love for images. I would either take or select an image of the week.

Looking back on these ideas, I have to shake my head. Blogging was just one part of what I planned for myself as embarked on my new, indie life in late 2011. I had visions of starting numerous business projects. Volunteering more. Even reading books. Can you imagine, actually reading a whole book from start to finish? The audacity of it!

Mostly what I think I’ve learned these past three years is that there are always possibilities, and it’s good to have ideas, lots of ideas. It keeps you fresh. But at some point, you have to pare down and focus on doing one or two things well rather than many things halfway. You have to choose your medium.

The Wayward Journey is like a favorite jacket. It’s the one I’ll always pull out of the closet to go on walks. It’s a bit worn, but it’s comfortable and I love to put things in its pockets—scraps of paper with ideas, receipts, a smooth rock I’ve found, reminders of places that I’ve been.

Sure, I have other jackets and lots of sweaters. And I occasionally wear those, too. So I may yet launch another blog, but I think I will always be on…The Wayward Journey.

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From ‘good eats’ to fine dining…

coffee with creamLooking for a good restaurant to go to this weekend? Then this post is for you.

I had a chance to be part of a local blogging team that is promoting our fair city of Washington in preparation for the Public Relations Society of America’s 2014 International Conference, Oct. 12-14, at the Marriott Wardman Park Hotel.

My post is on D.C.’s dining hot spots near the hotel and elsewhere around town.

Many thanks to Sheri Singer for organizing and editing our blog series. You might enjoy her post on “D.C. Fun Facts.” And thanks to the entire PRSA-NCC host committee!

Here are a few excerpts from my post, but you’ll need to go to the ComPRension website to get the list of “good eats.” Bon appétit!

It used to be the Washington dining scene was known mostly for its downtown “power-lunch” spots, formal dinner parties along Embassy Row or the dives on Capitol Hill for starving congressional staffers.

Then a funny thing happened in our nation’s capital. Ambitious young chefs started moving in and opening interesting new eateries. Ethnic neighborhoods blossomed, and there was suddenly a vibrant restaurant scene. Add in D.C.’s Southern roots and an emphasis on farm-fresh ingredients, and you have a gastronomical mixing bowl.

Today D.C. ranks #8 in “America’s Best Restaurant Cities” by Esquire magazine. In fact, the TV show Top Chef taped a season in D.C. And many D.C. area chefs have participated in the 12 seasons of Top Chef competitions, including Bryan Voltaggio, Mike Isabella, Spike Mendelsohn, and Carla Hall–a host on  ABC’s The Chew.

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