Category Archives: Marketing

Social media’s growing influence with consumers

Posted on July 15, 2015 by Jay Morris

An article in the latest McKinsey Quarterly by Jacques Bughin, “Getting a sharper picture of social media’s influence,” describes new research involving European consumers and the growing impact of social media on their buying decisions. While these findings are based … Continue reading →

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‘Attraching’ and other portmanteau words

Posted on June 16, 2015 by Jay Morris

I’m a big fan of portmanteau words. These made-up words combine elements of two existing words to form a new one with a blended meaning. You might call them verbal mash-ups. A portmanteau is a trunk or suitcase that opens … Continue reading →

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Content marketing, Star Wars and customer service

Posted on June 5, 2015 by Jay Morris

If you want to see content marketing in action, the Microsoft Dynamics Blog is a pretty good example. I spend a lot of time on the Microsoft Dynamics and Azure websites for one of my clients. On the Dynamics site, … Continue reading →

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Old dogs and new tricks: One generation sharpens another

Posted on November 12, 2014 by Jay Morris

Last week, Shira Harrington of Purposeful Hire spoke about generational differences at an IPRA luncheon. Listening to her talk, I was transported back to the early days in my career when beat-up old reporters ran PR shops and the typewriter was the … Continue reading →

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Libraries can teach us something about customer experience

Posted on October 15, 2014 by Jay Morris

When’s the last time you went to the library, and what did you go for? If you’re like most Americans, you’ve used your local library’s services at least once over the past 12 months to borrow books or other media, … Continue reading →

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The power of a handwritten letter

Posted on October 8, 2014 by Jay Morris

When’s the last time you put pen to paper? This week I’ve been writing letters to inmates at the Greensville Correctional Center in Jarratt, Va. Forty-two handwritten letters to be exact. And I’m not alone. There are about 45 volunteers on our … Continue reading →

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Honey, have you seen my Apple Watch?

Posted on September 17, 2014 by Jay Morris

All of a sudden, we are obsessed with watches. It started with those images of former Virginia Governor Bob McDonnell and his Rolex. You know, the one that Jonnie Williams gave to Maureen, who then gave to Bob, who wore … Continue reading →

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Why limitations can lead to greater creativity

Posted on September 3, 2014 by Jay Morris

My guitar teacher, Matt, likes to remind me that there are only 12 notes in music—A, A#, B, C, C#, D, D#, E, F, F#, G and G#. Millions of songs and compositions, from hip-hop to classical, and they all … Continue reading →

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Best practices for blogging and posting on social media

Posted on July 30, 2014 by Jay Morris

Maybe I should go back to posting my blogs on Tuesdays…or Thursdays. Or maybe Saturday is best? We’ve all seen those articles about the best times to post on social media if you want to increase visits, shares or click-throughs. It’s enough … Continue reading →

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